Friday, March 30, 2007


Tooheys New, via Saatchi & Saatchi Sydney, has just launched on their website,
  • Tallmen
  • , the second TVC execution of the 'For the Love of Beer' campaign.
    Following on from last year’s 'Catapult' spot, Tallmen, which goes launches on free to air TV Sunday night, sees Tooheys New introduce more than a few inflatable friends to the neighbourhood.
    Tallmen lies at the heart of a fully integrated, multi touch point campaign which will see the ad, its characters and/or themes carried across FTA and Pay TV, cinema, the net and Tooheys New sponsored events such as the Super 14s, International 7s Rugby and the AJC’s Autumn Carnival. The brand will also have a strong presence at the point of purchase in venues across the country.
    Says Saatchi & Saatchi Executive Creative Director, David Nobay: “Twenty foot monster revellers, a delivery of great Tooheys New beer and Tom Jones supplying the essential groove? Who wouldn’t want to be at our street party? Tooheys New is about good times for all – not just a few lucky mates down at the end of the bar. Tallmen explodes this ideal into something a bit special.”

    Agency: Saatchi & Saatchi
    Executive Creative Director: David Nobay
    Art Director: Pete Buckley
    Copywriter: Tim Brown
    Agency Producer: Scott McBurnie
    Director: Tom Kuntz
    Producer: Nell Jordan
    Production Company: MJZ and Walkabout Films
    Post Production: Guillotine and Fanatic Films
    Music Title & Artist: 'Help Yourself' Tom Jones
    Music Production: Nylon Studios
    Group Business Director: Sasha Orr
    Senior Business Manager: Sarah Quinn


    Anonymous Anonymous said...

    man, that site almost looks hot with my beer goggles on.

    11:30 AM  
    Anonymous Anonymous said...

    just in time for summer

    2:25 PM  
    Anonymous Anonymous said...

    Now you're talking. That's great - I can see NEW's rugby sponsorship connection a mile off too.

    2:27 PM  
    Anonymous Anonymous said...

    For a beer ad that is very gay. Looks like an ad for vodka breezers.

    2:57 PM  
    Anonymous Anonymous said...

    love the random chick and deer. not tacked on at all.

    3:00 PM  
    Anonymous Anonymous said...

    those tallmen is what rugby is all about. well done.

    3:03 PM  
    Anonymous Anonymous said...

    woow, so colourful!

    3:09 PM  
    Anonymous Anonymous said...

    Wow... how will Foster's ever compete with is example of super shiny brilliance?

    4:17 PM  
    Anonymous Anonymous said...

    what a strategy! Those guys at Saatchi's have really outdone themselves. Not to mention the creative... Take notes people.

    4:19 PM  
    Anonymous Anonymous said...

    For a beer which supports the rugby, it does seem a bit pretty.

    4:21 PM  
    Anonymous Anonymous said...

    Why use a US director?

    Aren't Aussie directors able to co-ordinate all that hot air?

    5:19 PM  
    Anonymous Anonymous said...

    its the essential groove and something a bit specialn that will win this Cannes grand prix

    7:41 PM  
    Anonymous Anonymous said...

    no matter what you write, there is so much sarcasm that any nice comment just comes off looking the same. classic.

    7:44 PM  
    Anonymous Anonymous said...

    Hate to say it. But that's really good.

    10:20 PM  
    Anonymous Anonymous said...

    Oh Deer.

    5:58 AM  
    Anonymous Anonymous said...

    Freshest thing I've seen in a long time.

    3:59 PM  
    Anonymous Anonymous said...

    Remember it's April Fool's Day on Sunday so perhaps what goes to air that night will be the real commercial, and the one on here is just to get the Australian ad industry all riled up. Then again, there's no way Tooheys would go to that expense, surely?

    7:17 AM  
    Anonymous Anonymous said...

    Just when i thought advertising had lost its way, something so insightful and relevant restores my faith. Well done guys - love the line too

    9:13 AM  
    Anonymous Anonymous said...

    The freshest thing i've seen for a long time. I'm just a little concerned that my little boy loves it aswell!

    Once again, well done Saatchi's. The bench mark of the Aussie Industry.

    10:27 AM  
    Anonymous Anonymous said...

    I love it when Saatchis do populist.

    10:31 AM  
    Anonymous Anonymous said...

    family guy.

    4:07 PM  
    Anonymous Anonymous said...

    Shame about the 'insert product here' feel.

    5:22 PM  
    Anonymous Anonymous said...

    That last shot is funny.

    1:27 PM  
    Anonymous Anonymous said...

    What a complete shocker . . . Both client and agency should be slapped senseless for such drivel.

    What an embarassing waste of time & money.

    Thanks for the toilet break.

    8:31 PM  
    Anonymous Anonymous said...

    O.k. Let's get this straight. There is a distinct lack of negative comments on this blog and you know what? Fair enough. It's Lynchy's blog and he can do what he bloody wants. But please, let's try and remain objective and honest for the sake of the work. What the hell is this? What is the reason for it? The strategy behind it? Does Tooheys seriously think that they have half a decent crack at Carlton Draught, or VB or XXXX with this kind of commercial? It makes no sense, it's childish, it's gimmicky, it's more money thrown down the toilet for Tooheys New. Seriously now guys what the hell were you thinking? How would you rate this compared to 'Canoe', 'Big', 'Two man tent', 'Dog' or 'Stolen Glasses'? Or "appliances' and 'Tongue'?? Can you even compare it? Was this an April's fool joke? This is embarrassing.

    12:30 AM  
    Anonymous Anonymous said...

    When the Saatchi boys first approached me about doing this ad, I admit I had some reservations. Much as I love you aussie guys sense of humor, I've already had to turn down Hahn's "water bomb 3" and McDodnald's "inner child" (Michael Buble refused to appear out of my arse). But when I saw the script for Tooheys Tall Men, I immediately cancelled my extended stage show at The Sands, and jumped on the first plane. As someone who was born down a Welsh pit, I understand the working man's sense of humor better than most, and this is one of the best pitched spots I've seen for a mainstream beer for proper blokes. Even Englebert loves it, and he's a nancy boy.

    Given how cool it is, I amazed at all the negativity I've seen on this blog. But hey, when it comes to Saatchi's not unusual...

    7:59 PM  
    Anonymous Anonymous said...

    Awww come on, enough with the negative comments though everyone is entitled to their opinion (of course!)

    I think this ad is bloody brilliant! It's different in so many ways to the usual beer ads and all ads that appear on our TV screens of late.

    Love it so much had to google it to find the brainchild behind this great ad.

    Doesn't it get you off the couch and wiggling around a bit?

    Sending this one to all my mates in the northern hemisphere.

    11:36 PM  
    Anonymous Anonymous said...

    what negative comments? this ad doesn't have anywhere near the number of negative comments it deserves.

    I wonder what happened to them? Wonder if Tom "Nobby" Jones can enlighten us.

    12:18 PM  
    Anonymous Anonymous said...

    It's a vibrant, feel good ad. It demands attention. It works.

    9:54 PM  
    Anonymous Anonymous said...

    ew....little bit of sick in the back of my throat

    5:20 PM  
    Anonymous Anonymous said...

    If you look at the dear's face on the Tooheys New label you will see a subliminaly imbeded SEX across its face.The E is right next to the nostril (easy enough to see)the X is the dark part that forms a cross in the inner right ear and the S is the ear on the left.So the S snd E are light and the X is dark.Take a look.

    6:20 PM  

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