Friday, August 10, 2007


A new Bundy campaign from Leo Burnett, Sydney. The script was first written December 2005 by Stephen Coll and Mark Collis. This was followed a fairly gruelling 18 months of pre-production before shooting in February 2007 with Guy Manwaring from Therapy Films, London.
Writer: Stephen Coll
Creative Director: Mark Collis
Producer: Adrian Shapiro
Agency: Leo Burnett, Sydney
Director: Guy Manwaring, Therapy


Anonymous Anonymous said...

Very, very good until the end bear joke.

Then lamer then a greyhound on a nailbed.

Takes it from gold to virtually not a finalist.

I suggest two versions run.

An Australian version and an English one.

The English version for Award entries will be the better one. Guaranteed.

1:56 PM  
Anonymous Anonymous said...

Brilliant! just brilliant.
It will be one of Australias best ad's.

You all should be very f&%&#g proud.


10:17 AM  
Anonymous Anonymous said...

It is great except for that end bit - which has such a bad cringe factor it undoes all the good. This is not a bitchy comment - but a genuine reaction. The TVC is strongly branded Bundy without that bear factor at the end. Get rid of it and it'd be the kind of ad we all wish we'd done.

12:55 PM  
Anonymous Anonymous said...

Nice cover up, Bundaberg Run is owned by Diageo (a large british company) lets trick the Australian public.

9:02 PM  
Anonymous Anonymous said...

12:55 you are a silly boy. Get rid of the bear? Are you crazy? The right thing to do is to make the bear more integral to the spot,not less.

5:34 PM  
Anonymous Anonymous said...

God, what a nightmare.

Imagine the presentation - a wonderful ad is presented and bought.

Then two days later the Account Director walks in and drops the bombshell.

"They love it, they really do. They're over the moon - but all they want is one little addition. Can you add the bear somewhere?"

And another potentially great Aussie ad gets royally buggered by some twit client.

I feel for the boys, I really do.

Love how the bear appears as a reprise for that 'easily sliced off' reel and award entry look.

Nice work. Well done Steve.

11:34 AM  
Anonymous Anonymous said...

11:34. the client isn't the twit, the agency is for trying to hide the bear. If it looks like the bear's just a last minute add-on then the agency has failed advertising 101.

7:19 PM  
Anonymous Anonymous said...

i really liked it, but struggled in places to understand what they were singing.

3:56 AM  
Anonymous Anonymous said...

I understand the guidelines about having to have the bear featured in the ads etc and think you got around it nicely to feature him at the end. But, what the hell are his mates doing in the airport tower? Neat spot all the same.

11:21 AM  
Anonymous Anonymous said...

Join the silly boys club 11:21.
'Got around'featuring the bear!'
The object isn't to get around featuring the bear - the creatives job is to make sure the bear is integral to the spot.

7:11 PM  
Anonymous Anonymous said...

100% correct 7:11. The brief would've been blah blah blah AND USE THE BEAR!!!

11:19 PM  

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