Saturday, October 13, 2007


Star Aussie expat creative Leo Premutico (left) and his partner Jan Jacobs (right) have departed Saatchi & Saatchi, New York, where they were joint executive CDs under chief creative officer Tony Granger. The pair helped Saatchi NYC win the Cannes Agency of the Year title this year, and the No 3 spot last year.
Where they are off to next is a mystery, although one presumes it's to start their own shop. When contacted by CB, Premutico could not reveal their future plans as they were still contracted to Saatchi's until the end of October.
Interestingly, Jan Jacobs formerly partnered David Nobay, when the two were Creative Directors at Bozell NY under Tony Granger. Nobay, who has just left the ECD gig at Saatchi & Saatchi Australia, has not revealed his next move, although many suspect he will announce a partnership with David Droga's DROGA5 later in the week.
If Jacobs and Premutico are connected to the ever expanding Droga family, it would certainly make for the beginnings of a very powerful creative network.


Anonymous Anonymous said...

Nice one Leo, best of luck.


6:50 PM  
Anonymous Anonymous said...

Droga Sydney?

9:15 PM  
Anonymous Anonymous said...

Having spoken to Leo last night in New York, I can confirm that they are returning to Australia as the new CDs of cummins/NITRO in Melbourne working primarily on Kmart and Europcar.

Good luck, guys!

10:09 PM  
Anonymous Anonymous said...

saatchi australia?

5:30 AM  
Anonymous Anonymous said...

5:30. umm ecd's of saatchi new york - cannes agency of the year. or go to saatchi sydney. tough call. hmm.

10:04 AM  
Anonymous Anonymous said...

You must have gotten your wires slightly crossed, 10:09pm.

Leo told me they'll be working on eChoice and Victoria University at cummins.

Good luck, guys!

12:10 PM  
Anonymous Anonymous said...

I know they're all genuises but what has Droga5 actually done? If there was a gold lion for self promotion, they'd certainly be at the top of that leagues table but otherwise I'm not too sure. Having said that, I'm sure they're busily developing some new interactive PS4 compatible iPhone with Gmail interface that contributes to a reduction in China's output of greenhouse gasses. But in terms of that old-fashioned concept of real-world advertising, I don't reckon they've done much.

I'll be back in an hour to check on those 'jealous' comments...

3:58 PM  
Anonymous Anonymous said...

How cool is that!!?? I think Leo gives everyone in this industry hope.. that you can climb ladders faster, not by politicing or backstabbing, but by just being really really bloody good at your job.

8:19 PM  
Anonymous Anonymous said...

Sorry...who are these guys?
What work have they done? or are they merely confections of the hype machine?
They may not be good enough to work on tough clients like some of the cummins' ones.

8:48 AM  
Anonymous Anonymous said...


You're behind the times. They've already been fired for being good.

8:57 AM  
Anonymous Anonymous said...

Couldn't agree more 8:19.

Leo's a great guy, a good friend and a brilliant talent.

Best of luck to them both.

10:23 AM  
Anonymous Anonymous said...

Yes. But unfortunately for the rest of us, Leo is really really really really really really really really really good at his job.

11:32 AM  
Blogger Roy said...

Good Onya Leo.

All the best....

12:37 PM  
Anonymous Anonymous said...

I know this isn't the time, nor the appropriate blogspace to comment, but may I be the first to congratulate both Singletons and leo Burnett for two of the most badly timed commercials in sport.

Singleton's World trip for rugby has been mysteriously absent from our screens after presumably assuming the Wallabies wouldn't choke during the World Cup, and Leo Burnett's 'amusing' anti-English spot showing a variety of gap toothed yokels leaving the country because they 'suck at sport' is still running - even after we're still beating teams 3-0 in the European Cup, got into the Rugby World Cup final and won the cricket.

I'm personally thinking of pissing off back to blighty, after all, that fucking Bundy rocket fuel tastes like petrol and makes Aussies want to fight the entire pub.

Oh, and by the way, I know a good dentist for Casey Stoner.

I look forward to some badly punctuated replies.

2:10 PM  
Anonymous Anonymous said...

DDB sydney, you heard it here first beatches

2:54 PM  
Anonymous Anonymous said...

ECD of a whole agency at just 28. Leo has accomplished more than most Aussie expats will ever do. Best of luck on your new adventure Leo & Jacobs.

11:43 PM  
Anonymous Anonymous said...

Saatchi Mongolia. i know for sure.

12:50 PM  
Anonymous Anonymous said...

nobby to start droga in sydney
leo to sit in nobbys old seat.

maddocks in sydney to make way for nick in NZ

1:52 AM  
Anonymous Anonymous said...

11.43 he wasn't heading up the whole agency, Tony G was. In the USA there are often multiple ECD's. (See the title comments on the CRC story.)

9:47 AM  
Anonymous Anonymous said...

9:47 AM yes you are correct in saying the USA agencies have multiple ECD's in one agency. Leo & Jan never claimed they were running Saatchi's. I think it had to do with Granger stepping back and letting his ECDs do what he hired them for, whilst also doing what he does best. So in all fairness even though there are multiple ECDs in USA agencies Leo & Jan stood out as talented ECD's in that agency.

11:41 PM  
Anonymous Anonymous said...

Who cares...its all going online soon, and these creative people will be useless.

1:18 AM  
Anonymous Anonymous said...

there are heaps of creative people, but not many daring clients.

1:24 AM  
Anonymous Anonymous said...

Wow! 1:18 is so profound.

2:20 PM  

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