A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com
Thursday, November 01, 2007
WHICH AGENCIES HAVE GOT THEIR SHIT TOGETHER?
Agencies love nothing more than a bandwagon to jump on. Right now, they don't come bigger than "the environment". Peter Maniaty, Creative Director, Direct, at Euro RSCG Sydney took a camera, and a deep breath, and entered the sinister underworld of agency toilets to put all the green talk to the ultimate test.
Saving water is good. Saving energy is good. But don't go fooling yourself that your saving the world. Your saving resources, saving agencies money. Good. But that's it.
Saatchis shoulda been marked up, not down, for that unflushed crapper. The saying "If it's yellow, let it mellow. If it's brown, flush it down" is more relevant now than ever.
Saving water is good. Saving energy is good. But don't go fooling yourself that your saving the world. Your saving resources, saving agencies money. Good. But that's it.
ReplyDeleteSaatchis shoulda been marked up, not down, for that unflushed crapper. The saying "If it's yellow, let it mellow. If it's brown, flush it down" is more relevant now than ever.
ReplyDeletethe one thing he completely missed..was the opportunity to steal some stuff. thanks for the guided tour methinks i need a few new laptops.
ReplyDelete