HOST/ THE GLUE SOCIETY TAKE OUT AFA EFFECTIVENESS GOLD PINNACLE AWARD FOR VIRGIN MOBILE

Sydney shops Host and The Glue Society have won the Gold Pinnacle (and Gold Award) for client Virgin Mobile, at the 8th AFA Effectiveness Awards held last night in Sydney. The win is for the original "Warren" campaign, which won the Cannes DM Grand Prix last year and the recent "5 Cent" campaign, which picked up a Titanium Lion this year at Cannes, one of only four awarded.

Encouragingly for those who believe creativity and effectiveness are not mutually exclusive, many of the Effectiveness Award winners were also major creative winners around the world.
Gold awards went to Clemenger BBDO Sydney for Hahn Premium Light "Spa" and "Bean Bag" and to Bellamy Hayden with VCD Sydney for Sunbeam Electric Blankets. The latter campaign also won the Return on Investment Award.

Silver awards went to BMF Sydney for Meat & Livestock Australia's "We Love our Lamb" (which also won the Long Term Effects Award) and Tooheys Extra Dry "Tongue"; DDB Sydney for Wrigley and McDonald's, iLeo Sydney for Virgin Money, Redsuit Advertising for Griffith University (which also won the Best New Learning Award), and The Campaign Palace Sydney for the "Red Meat, Feel Good" campaign for Meat & Livestock Australia.