PATTS Y&R REJIG CREATIVE ROLES

The merger of George Patterson and Y&R has resulted in several key creative changes, including the naming of Matt McGrath as national CD and the shifting of current Y&R Melbourne CD Tony Greenwood (right) to a roving creative role across the group, while current George Patterson CD James McGrath (left) will be CD of the merged entity in Melbourne. So far, there appears to be no casualties in the creative departments, but many industry observers expect a few changes, particularly in Sydney, which is overshadowed by the star Melbourne creative line up under James McGrath. The merged George Patterson Y&R will be housed in the George Patterson premises in Sydney, Melbourne and Brisbane.