CHE MELBOURNE LURES RALPHSMITH FROM ASIA

CHE Melbourne has snared award-winning senior writer Richard Ralphsmith, who has spent the last three years in Singapore, firstly as Creative Group Head at Batey Red Cell, before taking on consulting roles at TBWA and Ogilvy. His recent work on Mercedes Benz, the Red Cross and Revival Centre Church was recognised with five nods at the One Show and two at Cannes, and garnered numerous local awards in Singapore.
Ralphsmith was keenly pursued by a number of agencies in the region before accepting the appointment.
“In addition to partnering with myself, Richard will be working across the department in my drive to raise overall creative standards,” said CHE creative director Jason Ross (picture left).
“I’m thrilled to be at CHE, an exciting agency with enormous talent and potential,” said Ralphsmith (pictured right).
“It’s fantastic to be in a position to make a big contribution to the overall creative output of the agency.”