THE NAME GAME
Any thoughts on what to call the soon to be merged Arnold/The Moult Agency? CB hears it's causing a real headache coming up with a name that doesn't come across too trendy or silly. The merger will create a 70 person strong shop, so it's got to be a name that major clients will feel good about and that passes the receptionist's "Good Morning, ????" test. The new agency name must have no reference to either Arnold or Moult.
And if you think that's a hard one, any ideas we can pass on to the STW Group on what to call the merged entity of Fame, Badjar and The Brand Agency?
The deadline for ideas is this Friday 13th so get cracking....