AUSTRALIA TO GET LAST MINUTE SPOT ON THE ONE SHOW JURY - JOINS McCRACKEN WHO IS REPRESENTING NEW ZEALAND

CB has just heard from David Baldwin, partner and ECD of US hotshop McKinney Silver in Raleigh, Virginia and, more importantly, president of The One Club, that (at the last minute) a top Australian creative director will be invited to judge The One Show this year (the main TV/Print jury), the first time in the show's 31 year history.
Baldwin (right) says that the man they have picked was "soundly approved by the board to be a judge" and his name will be revealed once he has been contacted early this week and of course accepts the gig. The Australian juror will join Todd McCracken (below left), regional CD of Grey Asia Pacific, who is representing New Zealand - the first time a Kiwi has been invited. (McCracken relocated to KL last month but is still officially representing NZ).
Baldwin has been on our side since October last year, when it was first pointed out that an Aussie or Kiwi had never been invited, despite our considerable haul of metal won over the years, including Best of Show for Grey, Melbourne in the mid Nineties.
The 29 person jury includes 19 Americans, the most prominent being Chuck McBride, ECD of TBWA\Chiat\Day, San Francisco.
Of the 10 overseas jurors, half of them are from the Asia Pacific region:
Ravi Deshpande, Contract Advertising, Mumbai, India
Morihiko Hasebe, Hakuhodo, Tokyo, Japan
Todd McCracken, Grey Asia Pacific, New Zealand
Tham Khai Meng, Ogilvy & Mather Singapore, Singapore
Janet Kestin, Ogilvy & Mather, Toronto, Canada
Zak Mroueh, Taxi, Toronto, Canada
Betinna Olf, Springer & Jacoby, Germany
Erik Vervroegen, TBWA Paris, France
Ricardo Vior, la comunidad, Argentina...
... and the mystery Aussie judge!
Judging will take place in New York in March with the The One Show presentation night slated for the Lincoln Centre in NYC in early May.

By the way, The One Way to get a bit more influence at The One Club, is to join, like Lynchy did last year. Go to

THE ONE CLUB

and click the membership button. It's only US$110 to become a member (cheaper than AWARD), which includes an airmailed copy of the The One Show annual (and as a member, you get your name in the book alongside the world greats young and old, including Phyllis Robinson, Lee Clow, David Abbott, John Hegarty, George Lois, Ed McCabe, Hal Riney, Amil Gargano, Cliff Freeman, Dan Wieden, John Hunt, Graham Warsop, David Lubars, Nancy Rice, Mark Waites and Erik Vervroegen).
You also receive the regular one.a magazine (brilliant) and email newsletters.
If the top 30 CDs from Australia and NZ became members (together with our senior teams and TVC production people), there is every chance we would get a regular slot on the jury each year.

ONE CLUB MEMBERS FROM AUSTRALIA AND NZ:
Andy Blood (Whybin TBWA, Auckland)
Matt Eastwood (DDB Sydney)
Sean Ganann (Saatchi & Saatchi, Sydney)
Michael Lynch (Campaign Brief)
Todd McCracken (Grey Worldwide, KL)
Tom McFarlane (M&C Saatchi, Sydney)
Nick Worthington (Publicis Mojo, Auckland)

You don't have to have had something accepted at The One Show to become a member of The One Club, so why not sign up today. It's actually cheaper than buying The One Show annual alone!

When you do become a member, please let Lynchy know so I can add your name to the list above. Email me on michael@campaignbrief.com so I have an idea how many new One Club members sign up from this region.