NZ GIRL: THE FULL STORY AS MPEG
Following DDB Auckland's admission of Friday afternoon, nzgirl let their members in on the full story Friday night, on their website. Hope this url is still up and works for you. It's kind of interesting. Text and mpeg.
http://www.nzgirl.co.nz/articles/5981
newzealand creativecircle.blogspot.com
posted by CB @ 2:06 PM
3 Comments:
Clever? - yes
Smart? - I think not.
Not withstanding the fact that it has caused great debate, and got lots of industry opinion and coverage:
-Who was the primary target audience? I don't think it was NZ Girls.
-How open to receiving (and then running) genuine news / PR from DDB or NZ Girl will the media be in the future? nobody likes to feel totally duped.
-What will the reaction of the same media to the rest of us in our industry in the future?
-Will it win any awards for DDB? I honestly don't know but I doubt that the NZ shows will look very favorably upon it - I mean, it'll be judged by DDBs peers.
Hey, I'm not jumping on the 'sore loser' / bitchy bandwagon at all, in fact I'm fascinated by what I see could create a huge debate over the future direction of 'advertising'. When is it going too far?
We will have to wait and see I guess.
Correct address for nzcreativecircle is:
nzcreativecircle.blogspot.com
Sorry Lynchy, probably our mistake.
Cheers,
Frenchy
I reckon PLENTY of nzrgirls will have been plugged into this whole saga. And even if it attracts few new readers (debatable), it's sure to build loyalty among existing ones.
This is a real shot at Titanium this year, in my book.
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