IT NEVER RAINS BUT IT POURS... BEER
The idea for the latest Tooheys New "Rain" spot is perhaps not so new. Compare it to this spot for MILLER LITE via Young & Rubicam in the U.S., created last year under then national CD Matt Eastwood, who of course is soon to take up the creative reigns at DDB Australia.
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posted by CB @ 5:00 AM
12 Comments:
It's better and more relevant.
Sadly, it's a much, much better payoff.
If after all of the catapulting the beer fell and it wasn't great...
And then there's the budweiser rejected ads (radio.)
The one about the beer volcano?
People catching beer in their mouths??
That is a budweiser REJECTED ad???
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This is really a completely different idea, that just happens to use a similar executional element.
No deja vu from me.
I agree.
I really liked it too. It's bigger and a lot more interesting than the miller spot. I just hope this big beer ad revolution is gonna hit nz sometime soon. Say what you want about the Toohey spot but our beer ads are pretty lame in comparison.
THE US AD IS BETTER....THE AUSSIE ONE LEAVES ME COLD...OR FLAT...IT IS NOT BEERY ENOUGH...
Beeing "beery" is what has made aussie beer ads shit for 30 years. What do you want , 7 blokes telling lame jokes in a pub? That's Beery, that's shit.
It's a totally different idea. The rain is made of...rain. duh? This bitchiness is getting a bit lame for an industry that produces such consistently average shit. "Let he who's done an ad anyone could remember, let alone debate for three days, cast the first stone..." God said that, so fuck off.
Amen to 12.04
Jesus guys this is all getting a little out of hand, I read in the Herald today an article where not only was the spot once again copping it from creatives (still comparing it to "Big Ad") but it's starting to get personal with the creatives copping it to.
My partner and I are just starting out and we honestly look up to you, all of you. I was told early on in my career to find idols/heros where their work would inspire me to follow in their footsteps.
So it worries the hell out of me that my idols are writing this garbage about each other and their work, The comments I've been reading are pretty career crippling comments, close to defamation.
This isn't the reason I got into this industry and from you guys the people I've met, learnt from and Idolised I'm sure as hell you didn't either.
Come on guys this is fucked.
Myles Allpress
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