PALACE DEBUT FOR 3
The Campaign Palace, Sydney has put to air its first commercial for 3, the account won from The Moult Agency late last year. The spot was created by Yanni Pounartzis and Dean Hunt, and directed by Rey Carlson from Revolver.
posted by CB @ 2:08 PM
34 Comments:
Shit, if only I didn't like robots. So close!
Was that all compiled from stock clips?
Truly horrible execution, who directed (some?) of this?
The art direction is really cheesy and uncrafted where as the idea could have come out alright if approached correctly.
A real shame, I thought The Palace would have taken the ball and run with it after winning 3.
After a few agencies and a few pitches, the 3 ball is quite clearly made of shit, no matter where you try to take it and run.
It's a business of cost effective mediocrity not creative ambition.
Which is also clearly how their pitches are decided. Congrats "Palace"
ouch, that is really bad.
Looks like a Canon spot from a year or so back. Didn't Ray Carlson direct those too?
I do like the fat kid in the background dancing. fat kids are funny.
cheesy direction, terribly edited and awful voiceover.
What the fuck was that?
I'll tell you what it is.
It's a stealomatic they presented to the client made up from bits they nicked from loads of great ads. Little client loved it, cos they're not that good at visualising stuff.
Poor fuckers had to go and get Ray Carlson to make it.
Stealos. Can see 'em a mile off.
There's some nice positive comments. You all sound like a pack of pathetic little bitches.
No wonder people refer to advertising people as wankers.
You are all sad cunts. To think that you are tough enough to anonymously post giving things shit is funny. What makes it even funnier is that you are talking about an ad.
Yes, an ad.
The best thing about it is that you must be really unhappy or not doing well at your own job or in life in general to write such retarded pointless things.
I only said I like robots.
Dear 5.57pm (Palace Creative)
You make a good ad you get overall positive feedback
You make a bad ad you get bad feedback like above,
point taken some of the above comments are extreme
but how can you leave positive comments when an ad
is badly done?
Surely you dont yourself think its some amazing piece
of advertising? Im very happy in my life, i hope you are
too, they are only Ads your right but you have to be able
to take criticism if you make such an ad as this...
I hope you iron out the problems you had on this ad
to make the follow ups better. good luck with what
im sure is a nightmare client!
Can't wait to see them shoehorn a retail sreamer into this one. And they will.
That should be "retail screamer".....sorry
You're up early, Tom. While you're waiting for the rest of the agency to come in, change the time on your computer, one hour forward.
that is appalling
it is a sad day when Patts/YR Telstra work is far better than the Palace working on a challenger brand. Lazy Strategy - unconventional thinkers choose 3
Maybe this crap campaign is really a subversive Telstra campaign, given Hamish MC oversees both Telstra and 3, if thats the case it gets my vote for a Titanium Lion..
A Telstra plot? Bloody brilliant. Telstra pays Y&R Brands to arrange for The Palace to win the 3 business (little or no fee to 3 for the first year does the trick, the difference paid by Telstra). The Palace are ordered to do something that looks clever (to the client who have no idea) but is really crap, which leads to 3 going broke in Australia. I love it, and I agree, Titanium for sure. How 3 could believe that they are no conflict with Telstra within the same agency group defies belief.
My 5 year old liked the pretty pictures. She also likes dogs and there are two in the ad. She hated the music and thought the man talking sounded like one of the men that Daddy tells her to avoid. She thinks the ad is for three year olds.
9.32 Nonny - you're really funny. I think you should have written it.
The ad sucks
nonny 2
I liked the robots too. At least they choose nice retro ones...
Anonamouses!
I hear your pip squeeeeeking bullshite and curse the bags that arrive to whatever pseudo trendy bar you continue to dribble shit in.
6FT 8'' ANGRYMAN. He's behind you... let's get more 5 year old doglovers in this industry before these talentless-lunching-fuck-monkies ruin the whole thing.
i like 5year olds and dogs and butterflies and all that other good stuff that makes living on this shit-circle bearable.
Gotta love telcos! Brrrrrrr.... Why i oughta...
Proud Palace. (You should have been here 15 years ago - it was awesome).
"Dear 5.57pm (Palace Creative)
You make a good ad you get overall positive feedback
You make a bad ad you get bad feedback like above,"
no...i dont work at the palace . I won't bother saying my name but I know that you are a pussy and and nobody no matter what ad they do needs to be anonymously criticised by scared little homos.
Who cares to critique some ad? I mean they last for two weeks and are thrown out. Anyone that is good at advertising realises that it is the easiest job in the world [no matter what creatives try to pretend] and people like you lookn so deep into things as if they are a painting only serves to create more wankers.
I'm not defending this ad...I couldn't givge a toss about. In fact I only watched half of it.
I just think that the reason australian ads are so behind the rest of the world is 'cause we have things like this blog and people like you.
Dear 11:36,
Er.. if you so against "things like this blog", why the fuck are you wasting your valuable time participating? And why would you bother to click the ad and only watch it half way through? Do you suffer from Ad Attention Deficit Syndrome or are you Sydney Suit just before going off to lunch in the old E-Type?
Dear 11.36, if you are implying that anyone who drives an E Type is a wanker, get fucked. At least you can see over the top of them.
What do you drive? A kiddy killer I bet.
Dear Sydney Suit,
I drive over the top of them. In my Humvee. Watch out later, I'll be in Pyrmont watching out for you.
By the way, you were so flustered that anyone would slag off tossers like you who drive old E Types, you forgot to deny you were in fact Sydney Suit of Pyrmont!
At least the palace is putting their stuff out there to be critiqued. the place is staffed by multi award winning people who know the difference between a good ad and a bad one. I'm sure they know this isn't the best ad ever done but I can see 2 ads from the palace on this site and not many others from all the agencies you bitches are from - so put your stuff on it (all of it good and bad) and lets have a look at that.
I myself haven't done anything for several years and I already know that stuff was fucking brilliant and I don't give a shit what you shit kickers think anyway.
Hi luke c, I like your new hair cut by the way.
yes I am
Anonymously yours
Anonymous
Hey 5:57. Where's your name? It's probably on that shitty ad.
9.57 has it spot on. Take the criticism - you deserve it for that wallpaper.
Moults first ads for 3 were better than that and then they went downhill. If that's the best you can do in the honeymoon period...
The Palace really ought to pull their finger out or stop PRing tripe like this.
Luke C, I want to be your boy.
Bring back the puppets.
No, not really.
It's not that bad! I don't mind it at all, its not ground breaking, but its watchable and that's all that matters.
Afterall, most of you adcunts spend more time putting shit up your noses, or rimming your boss, that you do putting effort into your creative work.
give the palace a break; i mean i've seen worse ads that this. not many though.
Let the punters decide, but my guess is we won't be seeing much more of this tripe after a couple of weeks.
I think it might have gone away already...
Go palace.
Everyone has to come out with a piece of shit every so often, otherwise you get all blocked up. Who wants to be all blocked up?
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