TELECOM NZ PUSH 3G SERVICES VIA SAATCHI & SAATCHI
Telecom New Zealand is promoting its range of 3G services in a campaign that includes a series of commercials which have just gone to air. In each spot Telecom encourages consumers to start using - and abusing - the various functions of their mobile phones. The TVCs were created by Steve Back, Dave Bowman, Matty Burton and Mike O'Sullivan and directed by Glenn Elliott @ Flying Start Pictures.
posted by CB @ 1:42 PM
15 Comments:
sus philips??
Slideshow & Ringtones = classic
Where can I get one of those dog suits? They are fucking hillarious!
Nice work boys.
Lynchy makes the suits.
im laughing.
great.
haven't done it in years.
The first spot with the girl telling her boy not to show anybody is remarkably similar to an mpeg on Kontraband.com from a year ago, infact they all seem very familiar. But you could argue that that is whats great about this campaign you don't even have to do any thinking now you just wait for new funny virals to come around and copy them.
maybe it's that it's all borrowed interest, maybe it's that you're basically telling me that i can use my mobile to send picutres, chose a ring tone and heck maybe even use it to call someone, or maybe it's that we've all seen this strategy and don't really give a piss.
Where exactly have we seen this strategy dickweed? Bullshit! These are TVC's for New Zealand's biggest telco. That's a big call for Telecom. Sure, they're demonstration ads, but they're pretty fresh. And as for that well worn phrase you use, 'borrowed interest'. What exactly does that mean? I know what it means. You're a cynical prick who probably works at Lowe in Auckland and does shite illustration-led-no-idea-bollocks for Vodafone, that's what it means. Ah, that feels better.
I've seen one of two of those before - but never in ads.
Actually the slideshow one I've never seen executed like that.
I can safely say I've never seen a Batman suit on a dog either.
So the ads are old. Neither the strategy really if you think about it.
Instead of flogging phones and rates they seem to be encouraging people to use the phones more.
Pretty smart when they make money from usage.
Also, Anon at 10:16 - how old are you? Who uses the word 'Dickweed' anymore?
You must be a Pom.
So basically you agree with everything I said. Like I said, dickweed.
9.55 doesn't quite make sense.
From his rationing, it seems the ads haven't been seen before as ads.
Nor has the strategy.
I'm pretty sure this strategy has definately not been done before.
So I can't see how it is old?
Dear 11:56
What exactly are you trying to say? I would go around accsuing other peoplesentries of not making sense; I can't make much sense of your entry; it's borderline illiterate.
Last poster.
Kettle. Black. You.
i wanna cum in that little dog's ass.
-robin
I'm glad I don't live in NZ. Have any of you not had sex with a member of your family?
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