THIS IS YOUR LIFE!
posted by CB @ 9:19 AM
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23 Comments:
It isn't my life.
I spend most of my time at the pub and in between I bash out killer creative, that leaves the rest of you boofheads wallowing in the shadow of my expansive genius.
I laugh at your incompetence.
... anyway, isn't Dilbert in I.T.?
2.07PM......I bet I could creative you under the table anytime. Just name the place and time?
PT
my money's on 2.07pm.
But both of you should have this ad-off.
Here's the brief: 14 X 10 black and white NP ad for mobile drape service. They offer competitive prices, free quotes and guarantee their drape for 25 years.
Brand personality: the experts
Your Inspiration word is: authority
I want the ideas by Monday, and no, there's no photography budget, google the word 'drapes'.
The one who comes up with an ad that answers this brilliant brief in a way as to create cut-through, is the winner.
GO!
(ask yourself - is it a gold?)
Hey I'm struggling, do either of you guys want a live brief that I can't crack?
that cartoon so sums up my weekend it's scary.
have you hugged your good client(s) today??
Pic: A cartoon 'drape' with a ten gallon hat on and holding a six gun.
Head: "It's curtains for you sunshine".
Cracked it.
Get back to work Neil!
Sure did! Now all we need is a real creative to do the illustration and bingo, you can enter it in award. I'm sure Mr Lynch will do the right thing & publish it.
"I like it - BUT have you really addressed the central proposition of 'we are the drape authority'. I'm not getting a strong sense of the seriousness of the drape-buying decision process - can you re-look at something a little less frivolous?"
If you know more about 'drape' advertising than I do then I'm sure you're right.
Listen sonny, if you can give it more 'drape' than me I'll go down on ya.
Dilbert's mother says in the last frame "Oh you must be in advertising". How come she didn't know what job her own son had? She needs to take more interest in his career. Maybe if she'd paid more attention when he was growing up he could have gone into a real job.
Turd polisher, thanks for your brief. It sucks.
2.07PM, just name the pub and time. Half hour ad-off: I borrowed that phrase from turd polisher; he's good for something.
Unless of course...you're chicken?
PT
PT, while you're up for a drunken size-up in a local dive, you clearly aren't good enough to tackle the drape brief.
Although you rightly observe it sucks, it would appear that you're all 'talk over the babychams' and can only do a good idea for a condom/animal shelter/alcoholic beverage brief.
I'd like that ad on my desk by tomorrow morning - and make sure there's a 28 X 5 variation aimed at the trade, orright?
Drapists.
11.21AM, I only work on briefs with real problems to be solved. Drapes brief indeed. What do you think this is, New Zealand? PT
Weeelll, I think we all know you wouldn't get a job in New Zealand.
Nah, better stay in Oz and do some more lovely, family-orientated spots like 'McCains'.
Why would anyone want to work in NZ? Provinicial, dull, P infested shit hole.
Shoot a magnificent vista out a window with drapes around it. The drapes are gold and look like a grand picture frame.
DRAPING IS AN ART FORM. Mobile Drapes.
www.md.com
I know they don't have money to shoot, so I got off my arse and shot it myself, retouched it and ran it in Campaign Breif Full Page Full colour cause Lynchy is a champ. If they couldn't afford full colour mags, I'd recommend internet advertising. There's no point talking about drapes in B&W.
If you don't like it, post a better idea!
5mins and im done.
See you at Cannes.
I like it. Outstanding in your field. Idea on the spot, mingled with just enough of an entertaining touch of sarcasm.
2.34 - you're hired.
PS - that's in NZ by the way, so hope you're not wanting to do a whole shitload of soppy maudlin FMCG shite
2.34: www.md.com is a medical website. If you had bothered to check it, you might have found a safe way to remove your head from your arse.
4:52, I think you we one of nobs I had in my last research group that didn't ever understand the concept of a concept. Nice comeback, truly worthy of the schoolyard, not to mention that you obviously ignored para 4 by not posting an idea of your own.
Thanks 2:53, I already have a pretty good spot, I just like the creative challenge. Can't believe that there aren't more ideas. Oh well, back to writing good ads for real clients.
2:34
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