INTEGRATED PRODUCTION HOUSE MONKEESEE OPENS IN MELBOURNE

Three of Melbourne’s most talented designers, producers and directors have teamed up to launch Monkeesee, an integrated production house offering creative, state of the art production facilities and services across sound, vision and web for the advertising and marketing industry.
Monkeesee (www.monkeesee.com.au) is the brainchild of directors Paul Gildea (sound), Richard Gray (vision) and Gordon Bye (web) who identified a gap in the market to provide seamless ‘bolt on’ production and post-production services for ad agencies all under the one roof.
Paul Gildea said Monkeesee’s integrated production house offers significant economies of scale for ad agencies in executing strategic, creative and timely online campaigns for clients.
“What we’re offering through Monkeesee is high quality, cohesive and cost effective post production services across sound, vision and web to enable agencies to develop creative, edgy and cut-through electronic campaigns for their clients,” said Gildea.
Monkeesee’s facilities include an advanced recording and post production sound studio (‘The Base’), graphic and web design studio, and an online editing studio for video, film and TVC productions.
Combined the three director’s credentials are impressive. With a strong background in the music industry as a musician and composer, Paul Gildea is a seasoned sound producer, having produced scores of radio and TVC's, DVD productions, short films, animations, documentaries and computer games. More recently Paul was a key member of the sound team for the 2006 Academy award nominated animation, The Mysterious Geographic Explorations of Jasper Morello.
Richard Gray is a writer/producer/director whose short films have won several international film festival awards, and his debut feature film screenplay “When she gets there” was runner up in Project Greenlight. “When she gets there” is scheduled to begin shooting in August and will star Vince Colosimo (Chopper, Lantana) and Cassandra Magrath (Sea Change, Wolf Creek). Richard was recently chosen to write and direct the AFI’s new cinema trailer starring John Jarratt, who also starred in Wolf Creek.
Gordon Bye is an interactive graphic design and flash animation specialist who has created website components for the ABC, Telstra, Ford, as well as interactive presentations for Cadbury Schweppes and Walt Disney.
Says Gildea: “The internet now accounts for 5 per cent of time spent consuming media, so increasingly agencies are looking to exploit the new media environment with online strategies as a way to reach consumers.
“While the growth of online and new media technology is opening up new channels for agencies to deliver strategic advertising campaigns, it’s often at the expense of production quality. That is, the production elements of online strategies are becoming commoditised and cheap.
“We can also bridge the gap between strategy and execution, by translating an existing idea or concept to ensure it works in a new media format. For example, downloading animation to mobile phones.
“We also own the infrastructure, so by offering everything under the one roof, we can provide a cost effective, seamless service for an agency’s production requirements,” said Gildea.