CAXTONS TO INCLUDE KIWIS FOR FIRST TIME, SEPT WEEKEND BOOKED FOR QUEENSTOWN
Caxton chairman Tom Moult has confirmed that the Caxton Awards will accept entries from New Zealand for the first time ever and that this year's Awards and Seminar will take place on the weekend of 22 to 24 September in Queenstown.
Moult said that both the jury and the speaker lineup from now on will include Kiwis, reflecting the true trans Tasman nature of the event. Moult said he, along with major sponsors News Limited and Fairfax "were all delighted" that NZ was included in the Caxtons.
As a result of this development, the Caxtons will be included in the CB Creative Rankings next year.
posted by CB @ 2:00 PM
23 Comments:
What a great idea. It should have been done long ago. It'll be interesting to see how the Aussie ads stack up against the Kiwis.
Will it be renamed "The Cextons" now then?
Is that you, Tom? If it is, well done for getting this through, old chap. You should get a Caxton named after you. I know there's the Quinlivan Black (will it now be renamed the Quinlivan All Black?) chairman's award, but perhaps the Kiwi Best of Show should be called The Top Tom?
should give the Caxtons some more street cred.
But I do have to ask, why the rankings? I mean an award show for newspaper ads when our whole industry seems pointed in another direction hardly seems like the way forward.
That being said, I do respect the medium. I just think we have enough award shows to enter already.
Thoughts?
Now the caxtons will be full of scam ads.
Sean
Newspapers are still a great medium and I'm sure it's still got the biggest slice of the advertising pie. (Anyway, it's not quite dead yet, I'm sure you read all the papers on the weekend like I did - a habit I hope to continue well into this new century).
The Caxtons were on the CB Rankings until six years ago when we included New Zealand agencies and creatives for the first time. The only reason we took the Caxtons off the CB Rankings was that they did not allow entries from NZ agencies, so it was not a level playing field. Now that situation has changed.
I believe adding the Caxtons to the CB Creative Rankings will also improve the standard of newspaper advertising on both sides of the Tasman.
Another reason: The Caxton Awards and Seminar are a unique event, unlike any other in the world - and the only forum for 140 or so creative minds young and old to get together for a weekend. It's an institution worth preserving. Adding NZ will make it even better - the top shops there can't wait to take us on.
The regional shows in the CB Rankings are AWARD and The Work, both covering a wide range of media, plus the Kodak Gongs (TV, cinema) and from next year, the Caxtons (newspaper).
The international shows are Cannes, D&AD, The One Show and Clio.
newspaper is a dead medium. It's as rancid as a rotting halibut. no self respecting art director can stand by while the moribund offset printer destroys yet another great idea.
Interactive online papers [and blogs] are the future. News doesn't belong on dirty finger blackening newsprint.
And the caxtons are as obsolete as the medium they celebrate. I won't be going near it. fact.
I doubt they'll invite you my bitter little friend. I understand that you have to be currently working in the advertising business to attend.
Which international guru are they getting to talk? anyone heard? Someone from Crispin Porter would be cool
Newspapers? What?
Windex should be given an award - you can't find a better use for a newspaper than using it to clean glass.
Agree 'Wozza', newspapers are only useful for people who can read. A shrinking market these days, I'm afraid, but there are several courses on the net you could take to learn. Ideal for window cleaners such as your good self.
Hey 11:24, I can't beleieve you think newspaper is a dead medium. What a great opportunity you are fucking up. People are totally in tune with newspapers and choose to read them (not forced) on a daily basis.
Plus, in such a text heavy environment its not hard to stand out in the paper with simple clean ads (an Art directors dream i should think). Not forgetting all the topical ads etc....
I bet the agency guys in 1925 thought the same as 11:24 when commercial radio was introduced to Australia, followed by the next generation in 1956 with the advent of television. Jeez, Outdoor, the oldest medium of all, is still with us today. The Net, i-pods, etc offer great new possibilities to add to the media mix - but it's an addition, not a replacement.
How many commuters driving to and from work scroll down the news on their laptops? Most still flick on the radio. And when they get home, a lot of them still watch the news and Home & Away on the telly. And an awful lot of them still read a newspaper in the morning - or pore over them on the weekend. And always will.
Thanks for the Award school lecture, 11:59.
Thanks, I hope you learnt something useful to take into your chosen field (I presume you are Wozza the window cleaner chap. If so, our agency could use you right now if you could come around. I presume you don't mind heights. Ask for Singo or Russell).
One month ago we just saw the first death of a means of mass communication - the telegram. no longer can you send one. fact.
Everytime a newspaper reader dies, they are not replaced with another one. fact.
Today more people consume news than ever before. fact.
And they do it online.
Newspaper is not dead. but it is in the throes of death.
Why do think Caxton, fairfax and all those punks are so desperate for us to enter the caxtons? Newspaper is dodos and old ad hacks who can't face the bright light of the future.
caxtons - it isn't international so it is worthless.
...the cutural cringe is alive and well then! We'll be bringing back "world-class" next!
LUCKY OUR INDUSTRY ISN'T TOTALLY INTERNATIONAL, OR WE'D HAVE NO ONE LEFT HERE IN THE BUSINESS TO FILL IN CRAPPY BLOGS LIKE THIS
Is Queenstown in Australia then. I don't understand.
I'm so glad the saddo wankers aren't going. It'll make it so much more fun for the rest of us!
Preliminary final weekend. When will they learn?
Didnt Saatchi win all the Caxtons last year anyway? So they must be already taking scams.
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