Tuesday, April 18, 2006

YOU CAN'T ESCAPE THE BUBBLE


DDB Sydney has put to air a new spot for Wrigley's Hubba Bubba, as part of a bigger campaign that will break in print, outdoor and viral over the next six months. The theme of the campaign is simply “You can’t escape the bubble”.
Creative Director: Matt Eastwood
Creatives: Ant&Alex
Production Company: DOLL
Director: Ben West
Producer: Sheridan Bott
DOP: Nicola Daley

46 Comments:

Anonymous Anonymous said...

Can't see it.

10:24 AM  
Anonymous Anonymous said...

You need broadband mate. Believe me, it's there. Nice spot, actually.

10:41 AM  
Anonymous Anonymous said...

I can see it now, couldn't before, try reloading.

Looks like Matt is already getting stuff done - the international race to work on hubba bubba is on since that young guns stuff, nice evolution of the 'big bubbles' thought though.

let's see what mumbai do?

11:12 AM  
Anonymous Anonymous said...

Nice.

Simple yet different to what has been done before.

11:41 AM  
Anonymous Anonymous said...

Simple and nice, just like my auntie. Great stuff.

11:51 AM  
Anonymous Anonymous said...

Looks like fun. Dig the quirky sfx too .

1:57 PM  
Anonymous Anonymous said...

ummm, yawn.

or am i crazy??

hey, they saved on casting!

2:15 PM  
Anonymous Anonymous said...

Hubba fucking Bubba?

Jesus Christ. What has become of us eh?

2:34 PM  
Anonymous Anonymous said...

That's a sweet ass ad, kudos on the animation and music. World of the worlds eat your heart out

2:47 PM  
Anonymous Anonymous said...

World of the Worlds?

3:01 PM  
Anonymous Anonymous said...

predictable.

i'm with 2.15.

i think you're all either blowing your own trumpets by giving this spot a rap, or you're all blowing each other.

this spot sux.

3:15 PM  
Anonymous Anonymous said...

3.15, 2.15 are just jaded, cynical fucks, what's so predictable about it?

If you didn't see that is was for Hubba Bubba before viewing it would have known what is was about?

And 2.34 if you can do ads for icecream why not chewing gum?

So many haters without a clue who hate for the sake of hate. Pathetic.

3:23 PM  
Anonymous Anonymous said...

Unfortunately the clue in the credits is the word 'viral.'

This won't be running on TV guys.

If it was, I'd like it a lot more.

3:35 PM  
Anonymous Anonymous said...

hmm it's not worthy of viral but perhaps the concluding follow-ons will be?...

3:44 PM  
Anonymous Anonymous said...

then 3:35pm you'll like it because it is running on tv and is part of a print and outdoor campaign which is rolling out soon.

"DDB Sydney has put to air a new spot for Wigley's Hubba Bubba."

4:16 PM  
Anonymous Anonymous said...

Who the fuck are 'Wigleys' ?

4:44 PM  
Anonymous Spell Czec said...

The new gum endorsed by The Wiggles? I notice Lynchy corrected it.

4:57 PM  
Anonymous Anonymous said...

nice & cheeep. works though.

5:22 PM  
Anonymous Anonymous said...

3:23, history will judge me to be correct.

not jaded - i just have high standards - and if you submit work for here, it better be good.

xoxo

2:15.

8:33 AM  
Anonymous Anonymous said...

8.33 you sound like a classic arrogant, patronising advertising knob:

"Now children, history will judge me to be correct"

You having nothing to do with how things are recieved Notramadus and I couldn't give two fucks what you think.

Love.

Your Mum.

9:47 AM  
Anonymous Anonymous said...

Hmmmm 2.15 saved on casting???? Yeah great idea... let's put the target market in the ad, that way we know we're really talking to them..talk about yawn!

Good idea, good post and good track..good ad!

Good on ya for getting it out there!

11:10 AM  
Anonymous Anonymous said...

8:33 says i'll bet anyone $5000 US it won't win anything at any important award show - D&AD, One Show or Cannes.

and where did the "children" bit come from? i didn't write that.

hey, the spot doesn't suck but there has to be a better idea out there. unless, of course, the client is a complete twat and they killed much better ideas.

12:19 PM  
Anonymous Anonymous said...

Is this the same idea done by a 'young gun' in munich?

1:39 PM  
Anonymous Anonymous said...

yes.

2:51 PM  
Anonymous Anonymous said...

1.39pm its true - it was a brief for miami ad school in hamburg.

this is the entry that won - not sure if its the one you are thinking of..

http://www.ygaward.com/content/view/72/85/

3:11 PM  
Anonymous Anonymous said...

Right. So what do the syd creatives have to do with it?

Just curious, please forgive my ignorance.

3:47 PM  
Anonymous Anonymous said...

Are the last four posters serious or just drunk?

So, you're not allowed to do ads based off the product benefit anymore? ie you can blow big bubbles. They are executed completely differently! If I'm not mistaken you don't ever see a bubble in this spot... And that's what makes it interesting.

It's like saying that when one team wrote the first ad from the "this car goes fast" brief no-one else could ever do an ad based on that?!

Sheez! (Smacks forehead with hand)

4:15 PM  
Anonymous Anonymous said...

Is that smacking sound the sound of someone pathetically trying to justify the fact the their borrowing way too closely from another persons idea?

Sorry, but your weak as piss car argument doesn't cut it and I swear I've heard that somewhere before too.

Fair dinkum (sfx: sound of your bubble bursting).

6:09 PM  
Anonymous Anonymous said...

Hmm... yes floating through the sky under a big bubble is something you auntomatically associate with chewing gum...pffft

6:25 PM  
Anonymous Anonymous said...

Poo's in me shoes this.

6:30 PM  
Anonymous Anonymous said...

Yeah, it's exactly like that young guns thing. It's totally an ad for Hubba Bubba.

Fuckwits.

It's not the same.

A big bubble? No shit, that's been Hubba Bubba's "thing" forever. Remember those ads with the cowboy in 'em? Wasn't the line like "big bubbles, no troubles"?

I don't think this new spot is spectacular, but it's cool.

Who would the target be on Hubba Bubba? They've gotta be freakin' young. I'm sure a 9yo would dig it. Altho, based on some of these posts, maybe they dont...hmmmm....

Bring back the cowboy eastwood. Yee-ha.

10:02 AM  
Anonymous Anonymous said...

Come on, you see the billboard posters by the young gun (damn I hate that term) in munich and you see this execution and they're pretty much the same idea...

..no dramas if it's a global campaign extension of the original idea but don't try and pass if off as a fresh idea created by the syd crew. Bullshit.

12:00 PM  
Anonymous Anonymous said...

Serious fucker that 12:00 PM. It aint art it's an ad, & like most ads, it's pretty ordinary.

6:49 PM  
Anonymous Anonymous said...

Seriously sick of rip offs.

10:05 AM  
Anonymous Anonymous said...

Bring back the cowboy...

11:17 AM  
Anonymous Anonymous said...

would have been better to show the popped bubble's gum over the bus shelter, playground, and burban houses, instead of the growing bubble.

11:59 AM  
Anonymous Anonymous said...

awww i like it.

12:51 PM  
Anonymous Anonymous said...

maybe 11.59. But it would've cost a shitload more to do it properly. Maybe they had a teeny tiny budget? Anyway, it's ok. better than most ads on telly but that's because most ads on telly are absofuckinglutely terrible.

I hope lynchy posts a KFC ad or two on here so we can all SERIOUSLY get stuck into some of the world's most appalling advertising. Seen that new one where the fuckwit chick is trying to warm up a toastie with a blowtorch? Jesus freaking christ on a stick...

2:12 PM  
Anonymous Anonymous said...

fair call about the budget 2:12 haha what would I know, I'm just a student.
I agree with you on the blowtorch chick too - that ad's gotta be the worst on tele atm!

2:26 PM  
Anonymous Anonymous said...

Ordinary TVC but has potential for some cool OUTDOOR stuff! ah, if only..

3:26 PM  
Anonymous Anonymous said...

You angry bloggers out there wouldn't recognize a good idea if it sat on your face and wiggled. Those who memorize award books are rarely in them.

12:02 AM  
Anonymous Anonymous said...

Anonymity is gay.

4:25 PM  
Anonymous Anonymous said...

"Come on, you see the billboard posters by the young gun (damn I hate that term) in munich and you see this execution and they're pretty much the same idea...

..no dramas if it's a global campaign extension of the original idea but don't try and pass if off as a fresh idea created by the syd crew. Bullshit."

You are a complete idiot. Can you even tell the difference between strategy and idea? Let me spell it out for you. The S..T..R..A..T...E...G...Y is "Hubba Bubba blows big bubbles" (and that's clearly the global strategy) and the I...D...E...A is "Hubba Bubba bubbles are so frighteningly big they are threatening the neighborhood". Why don't you save your comments until you understand the business a little better, young man.

7:59 PM  
Anonymous Anonymous said...

Looks frighteningly similar to the youngs gun idea to me. Rip off!

10:24 AM  
Anonymous Anonymous said...

Hey S..T.. R..A..T..E..G..Y twit: You blow big bubbles! Thanks for the account guy lesson. Now go back to tossing off to the latest One Show.

1:23 AM  
Anonymous Anonymous said...

I love it how when creatives send their work in and it gets cannes, they then get on the blog defending all the nasty comments trying to disguise themselves as simply fans who did not actually do the work....so easy to see through....been there done that.
IT IS A COMPLETE RIP OFF!!!!!!!!!! WILL NOT WIN ANYTHING BECAUSE ALL AWARD SHOW JURIES WILL SAY 'IT'S A RIP OFF'.

9:58 AM  

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