Saturday, May 27, 2006


Brendan Tansey, CEO of Euro RSCG Australia, announced today the appointment of Rowan Dean to the position of Executive Creative Director.
Dean will be responsible for the creative leadership of Euro RSCG in Australia, taking over from Dale Rhodes, and will commence his new role on Monday, 29 May.
Euro’s search for their new ECD was quite different to most, beginning with a double page house ad aimed at not only recruiting for the position, but intended for clients too.
“As I said in the ad, we are not a traditional agency and we weren’t looking for a traditional creative. The appointment of Rowan is testament to that I believe,” says Tansey.
Born in Australia, Dean began his career in London in the 1980’s as a copywriter for Cherry Hedger Seymour where he created the multi-award winning campaign for the UK launch of Foster’s Lager. Featuring Paul Hogan, this campaign was hailed as the most successful alcohol launch in Britain.
During his time overseas Rowan won numerous awards including a Gold and Silver Lion, and Silver D&AD for his work on Hamlet Cigars and British Telecom. He also won a Silver D&AD for his copywriting on Shell.
In 1986 Dean switched from copywriting to directing and joined London production company Rose Hackney, as a Director. While there he won a Silver Lion for his German ‘Aids’ commercial.
Dean returned to Australia in 1988 and became a partner in production company, Ibbetson Cherry Dean. In 1995 he established his own production company, Rowan Dean Films, which apart from winning local and international awards on a wide range of brands for clients such as VB, Pizza Hut, Kellogg, Colgate and Mitsubishi, was also acknowledged as one of the most successful production companies in Australia.
From 2000 -2003 Rowan was Chairman of AWARD where, as well as refocusing the industry on the strength of ideas, he was responsible for initiating the AWARD-for-Clients programme; the first serious industry project aimed at determining and fostering the link between creativity and advertising effectiveness.
Dean is the only Australian director to win Silver at D&AD for copywriting, and also the only Australian copywriter to win Silver at Cannes for directing.
“The effectiveness of the creative idea across all facets of business is something I have always believed in. I am looking forward to working with Brendan Tansey because I believe that both he and I represent the full spectrum of integrated skills at the top level of the agency,” Rowan said.
Says Tansey: "Rowan is a huge talent but more importantly he cares about the same things we do – delivering great ideas for our clients and attracting the best talent to the agency. Our clients, and Euro will certainly benefit from the rich experience Rowan brings.”


Anonymous Anonymous said...

Is this a 'Lynchy after lunch' gag?

2:05 AM  
Anonymous Anonymous said...

So Euro RSCG make a big deal about not wanting to appoint a 'traditional' creative person as CD and take out a DPS in the trade press proclaiming their 'new media' focus...then they go hire a guy who's built his career on making TV ads. First as a writer, then as a director.Fuck me. You couldn't get more 'traditional' if you tried.

4:53 PM  
Anonymous Anonymous said...

That's different. He did a great job at award. It'll be interesting to watch the post-Dale output of euros.

4:54 PM  
Anonymous Anonymous said...

I agree with 4:53. Euro management now look like a bunch of muppets after writing all that load of rubbish in their CD recruitment ad.

6:33 PM  
Anonymous Anonymous said...

Well done Rowan! Only someone with your credentials and spirit could pull euro out of the pit that they have dug. All the best.

8:31 AM  
Anonymous Anonymous said...

If you are bothering to log on to read this, good luck Rowan.

9:39 AM  
Anonymous Anonymous said...

Can 4.54 please elaborate about the great job Rowan did when he ran AWARD?

I'm baffled.

10:44 AM  
Anonymous Anonymous said...

But he "did" Hamlet cigars! Doesn't that entitle him to a free ticket on the gravy train for life?

10:00 AM  
Anonymous Anonymous said...

is old skool now new skool?

wow, i'm so far not with it.

see you back in the future euro.

3:34 PM  
Anonymous Anonymous said...

Talent is perennial, pinheads.

6:12 PM  
Anonymous Anonymous said...

So is a pine tree mate.

11:30 AM  
Blogger bear said...

Congratulations Rowan, from Indra

8:14 PM  
Anonymous Anonymous said...


I see you've done well over the years since the 1972-1973 3e3 class at the Ecole Active Bilingue! I remember your creative skills - such as the time in French class when we were asked to write about a river from its birth to its death. I wrote about how the river got so polluted that all the marine life died. You wrote about the river winding through the countryside and ending up feeding a fountain in a town square. Thus ended my creative writing career.

Remember all the not-so-flattering nicknames we had for people? Dak (Jan De Marie and his sound effects), Dak Frog (guy similar to Jan but French), Auth (British guy with a lisp that we summarily thought of as an a**), Tourist (Mrs. Rossi, the History teacher that we characterized as a "typical" American). The list goes on and on... Ah yes, the budding creativity that spawned an advertising career!

If you read this note and want to trade a few stories, just respond with some unique details of school life back in those days and I'll drop you a note at your company.


7:24 AM  

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