SAATCHI'S LEADS AGENCY PACK AT AXIS AWARDS SHORTLIST STAGE

Campaign Brief NZ Agency of the Year Saatchi & Saatchi leads the agency pack at the shortlist stage of the New Zealand Axis Awards, which will be staged at the end of June. Not including Craft (except agency produced) Saatchi's have 33 on the shortlist, followed by Colenso BBDO with 25, Publicis Mojo with 22, DDB with 15 and Clemenger BBDO Wellington with 10. Other shops that figure on the chart are MTC with 7, Whybin\TBWA and M&C Saatchi with four each, Y&R and WOW Rapp Collins with 3 each, followed by AIM Proximity and Insight with 2 apiece, and Draft and Tequila\TBWA with one each.

TELEVISION: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
ColensoBBDO - 'Simplifying Summer'
DDB New Zealand - 'SKY Movies'
Publicis Mojo - 'Be Ready'
Publicis Mojo - 'Hallensteins'
Saatchi & Saatchi NZ - 'Crap Movies - Tension, Ballboy, Gangsta, Cups'
Saatchi & Saatchi NZ - 'Abuse it'

TELEVISION: CONSUMER PRODUCTS
ColensoBBDO - 'Hair Whip'
ColensoBBDO - 'Go in the Ocean'
ColensoBBDO - 'Undies'
ColensoBBDO - 'Stomach Hold-In'
ColensoBBDO - 'Pop-Out'
DDB New Zealand - 'True Story'

TELEVISION: CONSUMER SERVICES
ColensoBBDO - 'Rabbi'
Saatchi & Saatchi NZ - 'Abuse it - Captions'
Saatchi & Saatchi NZ - 'Abuse it - Slideshow'

TELEVISION: LEISURE
Clemenger BBDO Wellington - 'Tsunami'
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Bedroom'
ColensoBBDO - 'Playboy: Bathroom'
DDB New Zealand - 'Darth Tater'
DDB New Zealand - 'Bridget Jones'
DDB New Zealand - 'The Terminal'

TELEVISION: RETAIL PROMOTIONAL
Publicis Mojo - 'Cougar'
Publicis Mojo - 'CAR'
Publicis Mojo - 'Flat'
Publicis Mojo - 'Emergency'
Publicis Mojo - 'Demo Man'
Saatchi & Saatchi NZ - 'Crap Movies - Ball boy'
Saatchi & Saatchi NZ - 'Crap Movies - Tension'
Saatchi & Saatchi NZ - 'Crap Movies - Cups'

INTERNATIONAL: ELECTRONIC
curious film - 'say hello'
Plaza Films - 'Big Ad'
Plaza Films - 'Launch'
Sydney Film Company 'Past Experience'

MAGAZINE: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
DDB New Zealand - 'SKY Movies'
Saatchi & Saatchi - 'Noise Reduction - Screaming, Barking, Roaring'

MAGAZINE: CONSUMER DURABLES
Saatchi & Saatchi - 'Rav4 - Bike'
Whybin\TBWA - 'Dinner's Ready'

MAGAZINE: CONSUMER SERVICES
Y&R - 'Magnets'

MAGAZINE: LEISURE
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
ColensoBBDO - 'Playboy: Pool'
DDB New Zealand - 'Starbucks'
DDB New Zealand - 'Apple'
DDB New Zealand - 'Coke'
WOW Rapp Collins - 'Kiddie Lock'

MAGAZINE: LIQUOR
Saatchi & Saatchi - 'SOL - Hacienda'

MIXED MEDIA: CAMPAIGN
ColensoBBDO - 'Lets Play Poker'
Saatchi & Saatchi NZ - 'Telecom British Lions Tour'
Saatchi & Saatchi NZ - 'Rav4 - All Mine'
Saatchi & Saatchi NZ - 'Rubbish Film Festival'

NEWSPAPER: LIQUOR
M&C Saatchi - 'Dishes'
M&C Saatchi 'Shopping'

NONE OF THE ABOVE
DDB New Zealand - 'The stunt that never was'
Publicis Mojo - 'Xmas Bag'

OUTDOOR & INDOOR: BILLBOARD SINGLE
MTC - 'gingers'
Publicis Mojo - 'Drunk'
Saatchi & Saatchi NZ - 'Legally Blonde'

OUTDOOR & INDOOR: GUERILLA
ColensoBBDO - 'Manhole'
Saatchi & Saatchi NZ - 'Antz Leaves'
Saatchi & Saatchi NZ - 'Making Phones Ring'
Whybin\TBWA - 'Be the Ball'

OUTDOOR & INDOOR: POSTERS
ColensoBBDO - 'Playboy: Pool'
ColensoBBDO - 'Playboy: Sofa'
ColensoBBDO - 'Playboy: Spa'
Publicis Mojo - 'New Zealand'
Publicis Mojo - 'Japan'
Publicis Mojo - 'England'

OUTDOOR & INDOOR: CAMPAIGN
ColensoBBDO - 'Playboy: Better Being Hef'
M&C Saatchi - 'Have You Done The Groundwork?'
Publicis Mojo - 'Mizuno'
Y&R - 'Nokia Video Calling'

OUTDOOR & INDOOR: TRANSIT SINGLE
Saatchi & Saatchi NZ - 'No Regrets - Paper Bag'
Y&R - 'Nokia Video Calling - office'

PUBLIC SERVICE & CHARITY: CAMPAIGN (UNPAID)
ColensoBBDO - 'Drain Signs'
MTC - 'Than Shwe/Mugabe/Gyanendra'
Saatchi & Saatchi NZ - 'Not just a Women's Refuge'

PUBLIC SERVICE & CHARITY: ELECTRONIC (PAID)
Clemenger BBDO Wellington - 'High Rise'
Clemenger BBDO Wellington - 'Numbers'
ColensoBBDO - 'Quiet Please'

PUBLIC SERVICE & CHARITY: ELECTRONIC (UNPAID)
Publicis Mojo - 'Storm In a Tea Cup'
Publicis Mojo - 'Pavement'

PUBLIC SERVICE & CHARITY: PRINT (PAID)
Clemenger BBDO Wellington - 'Power Pole'
Clemenger BBDO Wellington - 'Lift Stickers'
Clemenger BBDO Wellington - 'Car Lift'
Clemenger BBDO Wellington - 'Sunbather'

PUBLIC SERVICE & CHARITY: PRINT (UNPAID)
DDB New Zealand - 'Shark Fin'
Publicis Mojo - 'Ketchup'
Saatchi & Saatchi NZ - 'Not Just a Women's Refuge - Lounge'

RADIO: CAMPAIGN
Saatchi & Saatchi NZ - 'DB - Sounds Good'

RADIO: SINGLE
MTC - 'Beach'
MTC - 'Friday Night'
Saatchi & Saatchi NZ - 'DB - Cheerleader'
Saatchi & Saatchi NZ - 'DB - Rhino'

DIRECT MARKETING: DIRECT - CAMPAIGN
AIM Proximity - 'MINI Movies'
Saatchi & Saatchi - 'Piccinini Microsite and Podcast'

DIRECT MARKETING: DIRECT - NOT FOR PROFIT
ColensoBBDO - 'Cards'

DIRECT MARKETING: FLAT DIRECT MAIL
AIM Proximity - 'Perspex Cheque'
Draft 'Glow in the Dark'
TEQUILA\Auckland - 'Bistro at your place'

DIRECT MARKETING: INTERNET
Insight NZ 'The League of Thinning Men - Website'

DIRECT MARKETING: OUTDOOR AND AMBIENT
DDB New Zealand - 'Be your own porn star'
DDB New Zealand - 'Come Together'
DDB New Zealand - 'Original Art Sale'

INTERACTIVE: MOBILE
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: ONLINE/INTERACTIVE CAMPAIGN
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'Ferrit Microsites'
WOW Rapp Collins - 'Keep Your Lid'

INTERACTIVE: RICH MEDIA ADS
Saatchi & Saatchi - 'Army Banner 2006'

INTERACTIVE: VIRAL - INTERACTIVE
Saatchi & Saatchi - 'Merry Messages'
Saatchi & Saatchi - 'Primo Mobile'

INTERACTIVE: VIRAL (MPEG/digital Video)
Saatchi & Saatchi - 'Telecom Rubbish Film Fest'
Saatchi & Saatchi - 'No Regrets'

INTERACTIVE: WEBSITE DESIGN AND ART DIRECTION
Insight NZ - 'The League of Thinning Men - Website'
Saatchi & Saatchi - 'Patricia Piccinini'
Saatchi & Saatchi - 'Toyota Prius Donkey'

CRAFT: ART DIRECTION AND TYPOGRAPHY
Clemenger BBDO Wellington - Life
Clemenger BBDO Wellington - Death
Clemenger BBDO Wellington - Love
MTC - 'Gingers'
Publicis Mojo - 'Pavement'
Publicis Mojo - 'Spinning Type'
Publicis Mojo - 'Penny'
Publicis Mojo - 'Grace'
Publicis Mojo - 'Penny 2'
Publicis Mojo - 'Milky Bar Kid'
Publicis Mojo - 'Ideal Milk'
Saatchi & Saatchi NZ 'SOL - Hacienda'

CRAFT: COPYWRITING
MTC - 'Beach'
MTC - 'Friday night'
Saatchi & Saatchi NZ - 'British Lions - When the Invader Calls'
ColensoBBDO - 'Undies'
WOW Rapp Collins - 'What Went Wrong'

CRAFT: IMAGE (Includes Photography/illustration)
DDB New Zealand - 'Shark Fin'
M&C Saatchi - 'Food Chain'
Publicis Mojo - 'Salty'
Whybin\TBWA - 'Lion Tamers'

CRAFT: SOUNDTRACK
human Worldwide - 'Sensations - Four Sensations'
human Worldwide - 'Stand in Black - Tana'
Liquid Studios - 'Vodafone Nudies Volleyball'
SOUNDTRAX - 'Speights'

CRAFT: TV/CINEMA - ANIMATION
curious film - 'journey'
Flux Animation Studio - 'Sheets'
Yukfoo Animation - 'Wobbles'

CRAFT: TV/CINEMA - CINEMATOGRAPHY
curious film - 'glasson BCRT'
Film Construction - 'RABBI'
Silverscreen Productions - 'High Rise'

CRAFT: TV/CINEMA - DIRECTION
Automatic Limited - 'Sensations'
curious film - 'glassons BCRT'
Film Construction 'ROMANCE'
Film Construction - 'RABBI'
Flying Fish NZ - 'AMP 'Life'
Flying Fish NZ - 'Speights 'Super 14 Sponsorship'
Luscious International - 'Storm in a teacup'
Plaza Films - 'Towies'
Silverscreen Productions - 'Occupation'
Silverscreen Productions - 'High Rise'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - EDITING
Film Construction - 'RABBI'
Republic Films - 'Pausing'
The Sweet Shop - 'Undies'

CRAFT: TV/CINEMA - SPECIAL EFFECTS
Curious Film 'yoga'
FAT Ltd 'Tsunami'
Film Construction - 'ALAC MALES'
Oktobor - 'LTNZ 'High Rise'
Silverscreen Productions - 'Rathouse'