BEN LAY IN THE LOOP

The Loop Agency, Melbourne has appointed award winning creative Ben Lay as a Senior Writer. Lay joins Loop from DDB/Rapp Collins and Leo Burnett, where he has worked with clients such as Nintendo, ANZ Bank, Holden and Michelin.
“Ben’s extraordinary ability to generate fresh ideas, and execute them through the line is a rare talent in this market” says Managing Partner Jonathon Rowe.
“And he has a focus on outcomes, commercial and creative” he added.
His clients at Loop will include David Lawrence, carsales.com.au and Hudsons Coffee.
Lay will partner primarily with Senior Art Director Jason McQuoid, who joined Loop 12 months ago from EuroRSCG New York. Both report to ECD Phil Ingevics.