Thursday, August 10, 2006

SAATCHI & SAATCHI SYDNEY LEADS CAXTON FINALIST LIST


Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au

AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney - 10
DDB Auckland - 9
Saatchi & Saatchi Auckland - 7
M&C Saatchi Sydney - 5
Clemenger Harvey Edge Melbourne - 4
Marketforce Perth - 4
12:20 Sydney - 4
Leo Burnett Melbourne - 4
George Patterson Y&R Melbourne - 3
The Brand Agency Perth - 2
303 Advertising Perth - 2
Whybin TBWA Melbourne - 1
McCann-Erickson Brisbane - 1
Lowe Hunt Sydney - 1
Belgiovane Williams Mackay Sydney - 1
Three Drunk Monkeys Sydney - 1
Cummins & Partners Melbourne - 1
Publicis Mojo Melbourne - 1
JWT Auckland - 1
RARE creativethinking - 1
Clemenger BBDO Sydney - 1
DDB Sydney - 1
The Furnace Sydney - 1
Clemenger BBDO Auckland - 1
Clemenger BBDO Wellington - 1


AUTOMOTIVE

Genuine Parts
DDB New Zealand
Volkswagon

Arctic
Saatchi & Saatchi Sydney
Toyota

Ocean
Saatchi & Saatchi Sydney
Toyota

Aussie
Saatchi & Saatchi Sydney
Toyota

Picasso
Clemenger Harvey Edge Melbourne
Mazda

BANKING, INSURANCE & FINANCIAL SERVICES

Tie
12:20 Sydney
Insure Simply

Spear
12:20 Sydney
Insure Simply

Jump
12:20 Sydney
Insure Simply

CHARITY & COMMUNITY SERVICE

Cancer Smoking
Marketforce Perth
The Cancer council

Shark Fin
DDB New Zealand
Coastguard

Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation

Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria

Legs
The Furnace Sydney
International Campaign to Ban Landmines

Uluru
DDB Sydney
Clean Up Australia

CONSUMER DURABLES

Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand

BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE

BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE

CORPORATE, GOVERNMENT, PUBLIC SERVICE

Car Park
Saatchi & Saatchi Sydney
Toyota

Dab
The Brand Agency Perth
The Water Corporation

Playbrick
RARE creativethinking
St John Ambulance

Lotto Wallet
Marketforce Perth
LotteryWest

DRINKS (ALCOHOLIC & NON-ALCOHOLIC)

Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd

Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd

FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

MEDIA & ENTERTAINMENT

Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel

RETAIL

Seagull
Three Drunk Monkeys Sydney
Foxtel

TELECOMMUNICATIONS

Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom

TRAVEL & LEISURE

Surfboard
Cummins & Partners Melbourne
Virgin Blue

Hamster
Leo Burnett Melbourne
Connex

Beaver
Leo Burnett Melbourne
Connex

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST CAMPAIGN

Ocean
Saatchi & Saatchi Sydney
Toyota

BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE

Beaver
Leo Burnett Melbourne
Connex

BEST SMALL AD SPACE

Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria

BEST CLASSIFIED AD

Air Strip
George Patterson Y&R Melbourne
Australian Defence Force

BEST TOPICAL AD

Lance
Publicis Mojo Melbourne
Nike

Red Card
JWT Auckland
Nestle New Zealand Limited

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM

Lotto Wallet
Marketforce Perth
LotteryWest

Stilletos
303 Advertising Perth
The Betts Group Pty Ltd

TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde

Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight

Dab
The Brand Agency Perth
The Water Corporation

Tab
McCann-Erickson Brisbane
Clorox Australia

BEST COPYWRITING

Cancer Smoking
Marketforce Perth
The Cancer Council

Solving the problems of the World
Lowe Hunt Sydney
Nestle

Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television


BEST ART DIRECTION

Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota

Face
Saatchi & Saatchi Sydney
Lexus Australia

Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex

BEST PHOTOGRAPHY

Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply

BEST ILLUSTRATION

Picasso
Clemenger Harvey Edge Melbourne
Mazda

Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club

Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM

Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota

AUTOMOTIVE, TRAVEL & LEISURE

Face
Saatchi & Saatchi Sydney
Lexus Australia

Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria

DOMESTIC PRODUCTS

Astronaut
DDB New Zealand
Sky Television

Kennedy
DDB New Zealand
Sky Television

Coke
DDB New Zealand
Sky Television

Starbucks
DDB New Zealand
Sky Television

Apple
DDB New Zealand
Sky Television

BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS

Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television

Dumb
DDB New Zealand
Sky Television

22 Comments:

Anonymous Anonymous said...

BEST TOPICAL AD
Lance
Publicis Mojo Melbourne

A pretty interesting win given it was for something that happened over a year and a half ago (and long after Lance retired). It seems to be the ad that keeps on giving every single year for the past three years.

3:15 PM  
Anonymous Anonymous said...

Saatchi & Saatchi Auckland are down for 5 & 3.

So does that mean they actually have 8 or is it a typo?

9:26 PM  
Anonymous Anonymous said...

It's all about Saatchi's isn't it?

Typical.

10:37 AM  
Anonymous Anonymous said...

Yeah, damn those Saatchi folk, always winning everything.

12:39 PM  
Anonymous Anonymous said...

Saatchi's for agency of the year again i reckon.
Love them or hate them, you can't deny them.

12:47 PM  
Anonymous Anonymous said...

Lance... yeah, that got a finalist at the MADC before the most recent ones - so that'd have to be about 18 months ago, well before the cutoff for the 2005 Caxtons, you'd reckon.

Just one of those 'enter it until it wins something' things. The funny thing is - an 18 month old idea wins BEST TOPICAL AD.

Oh, the irony.

3:14 PM  
Anonymous Anonymous said...

3.15 check your facts. Last year's tour de france, which was won by Lance Armstrong, happened in July last year, which is the first month of eligibility for this year's caxtons.

7:06 PM  
Anonymous Anonymous said...

But the Lance ad was made and published in January 2005...get your facts straight yourself 7.06

So was eligible for 2005 Caxtons.

4:26 PM  
Anonymous Anonymous said...

7.06 - this isn't 3.15 here, but I can certainly tell you that the Lance ad ran after Lance Armstrong won his second-last tour (not his most recent win), because it appeared at the madc two years ago.

Either that, or they entered it into madc six months before it even ran.

4:49 PM  
Anonymous Anonymous said...

Perth's getting a bit of a showing these day, eh!

6:45 PM  
Anonymous Anonymous said...

bingo. and we have a winner.

by the way, it's just the Caxton's.

6:34 AM  
Anonymous Anonymous said...

to my best knowledge, 'lance' ran first in newspapers last year (making it eligible for caxtons)...previous to that it had run in magazines only.

10:00 AM  
Anonymous Anonymous said...

So if AMVBBDO runs Guiness surfer on the web this year it's eligible for an interactive lion? Honestly, gimme a break. It's an ad from last year, Mojo, write something new.

1:13 PM  
Anonymous Anonymous said...

7.06 here. I stand corrected. The ad should be pulled. If it first appeared in Jan 2005 it was conceived at the end of 2004. Seems a little strange that 2 years later it's still getting into shows, even if it is a great ad - which it is.

3:27 PM  
Anonymous AwardWatch said...

The Nike 'Lance' ad appears in Seen+Noted on page 47 of Campaign Brief December 2004, presumably applicable to the 2004 Tour de France, so it should have been entered in last year's Caxtons (and Cannes), not this year's. Rest assured, AwardWatch will be bringing it up with the Caxton Committee, especially as it would be a shoe-in (pardon le pun) for a Caxton.

4:43 PM  
Anonymous Anonymous said...

The Lance ad was made to celebrate the 2004 Tour de France win by Lance Armstrong and entered in the 2005 Cannes Lions, but failed to make it to the Finalist stage (check the Cannes Archives). If it ran in a newspaper in 2004, it was definitely eligible for last year's Caxtons. It certainly is not eligible for this year's Caxtons and should be withdrawn immediately.

4:56 PM  
Anonymous Anonymous said...

what a massive surprise that a furby disciple would re-enter his ad over and over again in the hope of more metal. i'm just frickin astounded.

5:50 PM  
Anonymous Anonymous said...

What’s next? Tom Moult entering his ‘Survive the crash’ Volvo ad from 1987?

5:59 PM  
Anonymous Anonymous said...

Go Marketforce!

7:33 PM  
Anonymous Anonymous said...

Can someone give me a quick description of the Cummins 'Surfboard' ad?

11:33 AM  
Anonymous Anonymous said...

fairly average I thought.

a guy standing at an airport check in, and he's inside a boardbag, only his feet showing.

can't remember the headline, that's probably why I thought it was average.

btw, that was an average description.

but it made it into caxton so it probably wasn't average.

hmmm.

4:17 PM  
Anonymous Anonymous said...

Go the Beaver!

10:43 PM  

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