CLEMS GETS MASTERFOODS AND PORK TOGETHER IN NEW CAMPAIGN
A new campaign via Clemenger BBDO Sydney tells the story of how Masterfoods and the Australian Pork Board came together for the first time to create 'Pork Choices'. The first execution announces the launch of Pork Choices at the 2006 Pork Summit, while the second execution tells the story of how Masterfoods and the Pork Board came together to develop the product.
The campaign as a whole is delivered in a tongue in cheek manner, in a quasi-governmental style.
CREDITS:
Copywriter: Justine Armour
Art Director: Paul Sharp
TV producer: Wendy Gillies; Laura O’Connor
Account Planner: Russ Mitchinson
Director: Dogboys
Production Company: The Pound
posted by CB @ 8:16 AM
24 Comments:
Oh dear,i can only assume that they didn't send this into the blog themselves..........
Yes, I've seen these a lot on telly. They're shit, aren't they?
I won't be eating any pork if it tastes as good as these ads....mmmmm.
These pigs have been rolling in too much much shit!
Two lots of clients. Ouch! Pretty good considering.
I like the second one. And i like the hats.
Let's be fair here 8.45. Bing Lee ads are shit. These are alright. Not great, but pretty good in comparison.
Agree with 8.30 though - shouldn't be on blog, but then nothing should unless it's willing to be pinned to a cross.
Danny Searle is obviously not getting enough red meat over there at Clems
This one needs to be sent to the slaughterhouse.
10:34
I think Bing Lee is ok compared to Harvey Norman.
Bing Lee has a better jingle
Bing Lee... Schming Lee. Go Harvey Norman go!
It always amuses me that Old Bing insists on doing the voiceovers himself.
- Not realising for one minute that he actually sounds like a barely lingual Hong Kong taxi driver.
"Barely lingual"?!?
What about RetraVision? Doesn't anybody remember poor old RetraVision?
Anyone who says they like this must be telling porkies.
All that pork and it's still starved for an idea.
As for ideas, there's not a sausage.
They're not too bad. Certainly don't deserve a roasting.
2:07.
Apologies for the words 'barely lingual.'
I think my mind was on a similar set of words I particularly enjoy from the Hustler chain of websites.
Bing Lee? Retravision? Bah!
What about the Good Guys?
Nah-nah-nah-nah-nah, nah-nah-nah!
This ad makes you think they are saying, here's a POOR CHOICE and another POOR CHOICE! Even Kermit would go for this campaign.
Dear 9:39
How's the stutter?
Dear 4.43
..good good.
Do some work instead of proofreading blog comments you belligerent fuck.
bel‧lig‧er‧ent [buh-lij-er-uhnt]
1. warlike; given to waging war.
2. of warlike character; aggressively hostile; bellicose: a belligerent tone.
3. waging war; engaged in war: a peace treaty between belligerent powers.
4. pertaining to war or to those engaged in war: belligerent rights.
–noun
5. a state or nation at war.
6. a member of the military forces of such a state.
[Origin: 1570–80; < L belliger waging war (belli-, comb. form of bellum war + ger-, base of gerere to conduct) + -ent; r. belligerant < L belligerant- (s. of belligerāns, prp. of belligerāre to wage war; see -ant)]
Hmm. Sounds like it applies more to 11:22AM than to 4:43PM.
Justine is still hot, but.
ah fuarking shrit!! i cooked good pork mate!!!!
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