CLEMS GETS MASTERFOODS AND PORK TOGETHER IN NEW CAMPAIGN
A new campaign via Clemenger BBDO Sydney tells the story of how Masterfoods and the Australian Pork Board came together for the first time to create 'Pork Choices'. The first execution announces the launch of Pork Choices at the 2006 Pork Summit, while the second execution tells the story of how Masterfoods and the Pork Board came together to develop the product.
The campaign as a whole is delivered in a tongue in cheek manner, in a quasi-governmental style.
Copywriter: Justine Armour
Art Director: Paul Sharp
TV producer: Wendy Gillies; Laura O’Connor
Account Planner: Russ Mitchinson
Production Company: The Pound