A MESSAGE FROM NEIL FRENCH: ENTRIES FOR THE WORLD PRESS AWARDS ARE NOW OPEN
Ad legend Neil French is behind the World Press Awards, which are now accepting entries. The clip is a little viral film that is part of the site and the raison d'etre for the awards themselves... plus, French says, it contains the best piece of advice he has ever given.
The awards will be judged in Singapore and French has already lined up a dynamite judging panel, comprising five of the biggest creative names in the world.
Don’t miss the next issue of Campaign Brief for a detailed interview with French on the awards, but in the meantime go to www.worldpressawards.com for more information.
posted by CB @ 3:10 PM
10 Comments:
Neil's a clever guy.
US$250 x The Number Of Entries Received By Agencies Who'll Enter Anything That Even Remotely Looks Like An Award = a shitload of cash.
As we all know, awards shows are much more profitable than agencies.
i love neil but this is just what we don't need...
Where were the skimpily dressed French maids, dammit!?!
Neil's a brilliant writer.
But that advice? Absolute twaddle masquerading as profundity.
For God's sake, it's only advertising.
I can't imagine anything more irrelevant than this. It's 2006, for chrissakes, not 1986.
Timeless advice, Frenchie. (8:37am, you're a fuckwit). If only every creative and CD applied it to themselves. There are too many 'first thought' ideas out there that, quite frankly, could have been done by the client. Our job is to push the boundaries so that our ideas are so far ahead of what your average client could possibly think of, that we are indispensable. If we don't, expect more clients to bring their advertising in-house.
Great creative directors are those that are unemployed.
Great creative directors are those who love cigar,liquor... and dont give a rat ass about awards.. thats what make Neil the greatest man in advertising.
Of course, Neil 'could' have said: "Take your best idea, throw it in the bin, go next door, take the best idea from the middleweight team's pad, slap your name on it and loudly chuckle when you get accused of theft at the Singapore award show."
But Neil would never do that.
I must heard that little pearl of wisdom, or a version of it, roughly eighty times before in my career.
Snore.
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