BLOGGER POST: JWT AND HUNGRY MAN DENY DEAL
This from shots.net
Confusion at JWT Australia after it announced a tie-up between the agency, WPP production company Plush and Hungry Man, only for the deal to be denied by Hungry Man.
More... http://www.shots.net/news.asp?id=3281
posted by CB @ 11:32 AM
8 Comments:
Admittedly, it's like Massive Attack using Shannon Noll as their lead singer.
I reckon Shannon singing 'What about me' to a rolling, slow, atmospheric, hip hop beat would be fabulous.
Gee I wonder if Andy will show up at the Gongs next week.
Tool.
Oddly enough it might... just.... work !
Confusion at JWT Australia after it announced a tie-up between the agency, WPP production company Plush and Hungry Man, only for the deal to be denied by Hungry Man.
A report on Australian ad magazine Campaign Brief's website said that JWT and Plush Films had inked a deal with Hungry Man that would secure the production company's affiliation with them. The report did not go into any detail about what the deal would mean in practical terms, but printed a quote from Dan Duffy, executive producer of Hungry Man, saying "JWT Melbourne, Sydney and Auckland will now have easy and cheaper access to many of the sexiest established and upcoming directors in the world." JWT's newly appointed national creative director, Andy McKeon, said in the statement: "This is the first of many new initiatives and collaborations we are doing to shake stuff up and attract world-class bodies to JWT in the region. I am lucky enough to know so many stupidly smart and talented people, I can't wait to start working with them all. It looks like we'll be shooting our first project with them next month. Bombs away."
The report was quickly removed from the site, but not before a slew of pointed comments about the tie-up. "The introduction of Plush screwed over local production companies in the first place, this is another nail in their coffin," said one post, referring to complaints from local production companies that the WPP-owned production company, through which a large proportion of WPP agency work goes, was taking away business from local operations. Another attacked McKeon himself, saying: "What a dumb re-entry into the Australian business. While we acknowledge we are in a global economy for everything, we don't need some New York has-been to start demoting the industry with a load of crap like this. As has been proven, Australia and New Zealand have great film talent, but few passionate, locally focussed, agency creative leaders. Andy, if this is the best you can do to attract attention, I suggest you re-evaluate your PR dept before seeking others to attack."
Hungry Man denied any knowledge of the deal. Executive producer Dan Duffy told shots.net that the story was completely incorrect, but did not comment further on how the erroneous press release had come about. He also said that the company was not currently working with JWT Australia and had no plans at all to tie up with Plush.
McKeon was not available for comment, but his office subsequently issued an amended release saying that JWT intended to work with Hungry Man, while at the same time reaffirming its commitment to local companies. It omitted mention of Plush altogether and said that Hungry Man remained a 100% independently owned company which did not supply its directors to other companies and chose its own production partners.
This is a sad turning of the events thatI so widely celebrated when reqading them on this blog the other day.
Although I don';t know thge vested intrested parties involved I am sure they make great commercials and advertising for Australia.
To work on a promotional brief for a company like 'Hungry man' would be great. I get hungry thyinking about it, some mighjt even say 'I could eat a horse for this brief' but not in my country, in my country it is wrong to eat a horse.
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"JWT Melbourne, Sydney and Auckland will now have easy and cheaper access to many of the sexiest established and upcoming directors in the world."
Dan Duffy, executive producer of Hungry Man.
How was Dan Duffy able to provide a quote for JWT's PR when he was unaware of any job, let alone a partnership with JWT here?
Did someone make it up?
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