SAATCHI HEALTHCARE LAUNCHES SYMPATHETIC CAMPAIGN FOR CLARATYNE
Saatchi & Saatchi Healthcare, Sydney has launched a new campaign for Claratyne, the flagship hayfever and allergy brand for Schering-Plough. It is the market leader in the category. Says Saatchi Healthcare CD, Brad Downing: "Pretty much, the competition lampoons sufferers or highlights the causes of allergies and hayfever. If you suffer you know what causes it, and you certainly don't want advertisers to make fun of your suffering. Hence, our more sympathetic appproach."
The campaign is launching with a 60 second and 2 x 30 second versions of the spot supported by magazine, Newspaper and point of sale executions.
Agency: Saatchi & Saatchi Healthcare
Planner: Renee Salaberry
Creative team: Marc Law and Brad Downing
Agency Producer: Bill Doig
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman