THE WORK 06: SAATCHI SINGAPORE, AUCKLAND AND SYDNEY FILL TOP 3 AGENCY POSITIONS, OGILVY THE TOP NETWORK IN THE REGION
The Work 06 has been judged and the production of the Book has begun. In total 410 ads and campaigns have made the annual, which will be released in November this year.
Saatchi & Saatchi offices fill the top three positions with Saatchi & Saatchi Singapore topping the list of acceptances with 16. Saatchi & Saatchi Sydney and Saatchi & Saatchi Auckland are equal second with 14 acceptances each. Creative Juice\G1 Bangkok and O&M Singapore are equal fourth with 11 acceptances. The only other agencies with double-digit acceptances are BBDO Bangkok and Clemenger BBDO Wellington with 10 each.
It was a great year for Ogilvy & Mather as a network. For the first time ever they are the top ranking network, narrowly edging out the top network of the past two years, BBDO. It is an amazing result for Ogilvy as they are always hamstrung in this Asia-Pacific table as they have in the past had no contribution from their Australian or New Zealand agencies (the 'Singo Factor'), whereas BBDO and Saatchi & Saatchi have major award-winning agencies in these markets. What is significant is that 19 different Ogilvy offices in Asia and NZ had acceptances this year. This compares to BBDO and Saatchi & Saatchi who had 10 and 6 offices contributing respectively.
Ogilvy had a total of 58 acceptances. BBDO had 56 and Saatchi & Saatchi 49. They were followed by Leo Burnett (36) and JWT (31) who both improved positions on last year.
The top agencies in each country were:
Australia – Saatchi & Saatchi Sydney (14), Leo Burnett Sydney (8), Clemenger BBDO Melbourne (7), The Furnace Sydney (7) M&C Saatchi Sydney (7) and Publicis Mojo Sydney (7).
New Zealand – Saatchi & Saatchi Auckland (14), Clemenger BBDO Wellington (10), Colenso BBDO Auckland (9), Publicis Mojo (8).
Singapore – Saatchi & Saatchi (16), O&M Singapore (11), JWT Singapore (6).
Thailand – Creative Juice\G1 (11), BBDO (10), JWT, Leo Burnett (5), O&M (5).
Malaysia – Naga DDB (7), BBDO (5) Lowe (5).
India – McCanns Mumbai (8) O&M Mumbai (8), Leo Burnett (7), JWT (6).
China – O&M Beijing (5), JWT Shanghai (4).
Japan – Dentsu (6), O&M (3).
Taiwan – O&M (4).
The Philippines – BBDO Guerrero Ortega (5), O&M Manila (4).
Acceptances were also taken from Hong Kong, Indonesia and Vietnam.