Wednesday, September 06, 2006


In a new partnership, ADSHEL and AWARD have devised an incredible opportunity for young creatives to hone their craft skills at ADSHEL Create’s AWARD.craft. And there are only four spots left for the course, which will run September 13, 15, 21 and 23..
AWARD.craft picks up where AWARD School leaves off and fills a much needed gap for juniors entering the industry. It takes the very best emerging talent from AWARD School as well as selected agency juniors, through a month long journey with some of the best Creatives and Craftsmen in the industry.
Only 20 positions are available for this unique chance to gain a better understanding of copywriting, art direction, photography, television direction, post-production and radio. A special session on great creative for Out of Home advertising will lead the program.
Major sponsor of AWARD.craft, ADSHEL will also provide a ‘live’ brief, with a guaranteed appearance for the winning submission.
Adam Butterworth, Adshel Campaign Sales Director, comments: “Adshel are really excited about sponsoring this initiative to further enhance young creative skill. Our relationship with AWARD is now in its 6th year and this program is a fantastic extension of our relationship, providing the ideal platform to further reinforce our commitment to encouraging great creative work in out of home advertising.”
AWARD Committee Member Simon Cox, head of art at Publicis Mojo has devised an intensive conference style format with lectures, practical demonstrations and workshops. “Adshel Create’s Award.craft gives young creatives the opportunity to take their creative thinking further and learn the all important next phase once they have that big idea – crafting it. We look forward to the program,” he comments.
The following Industry luminaries will be teaching the program:
• Toby Talbot, Saatchi & Saatchi Auckland
• Dejan Rasic, Lowe Hunt
• Brad Power, Stellar Sound
• Steve Rogers and Michael Ritchie, Revolver
• Andreas Smetana, Andreas Smetana Photography
• Adshel Special Guest Speaker, Michael Simons, FCB
ADSHEL Create AWARD.craft will run September 13, 15, 21 and 23. For more information and a booking form please contact Pauline at AWARD on (+612) 82973877 or email


Anonymous Anonymous said...

what a bloody rort.

4:51 PM  
Anonymous Anonymous said...

And it million dollars.

1:54 PM  
Anonymous Anonymous said...

It costs 550.00 for agency juniors and 200.00 for recent AWARD graduates. That's pretty good value actually.

3:02 PM  
Anonymous Anonymous said...

bullshit...what a rip-off. award should be providing this for FREE. an industry body investing some of the entry fees back into the development of youth...

6:19 PM  
Anonymous Anonymous said...

I'd be very surprised if AWARD makes any money out of this little venture, especially bearing in mind that the AWARDschool top ten get to do it for free.

I think AWARD has been doing plenty to help "develop youth", 6:19. Except when it comes to selecting some on its jury, that is.

12:13 PM  
Anonymous Anonymous said...


Why should AWARD spend all their money developing youth? It's the Australian Writers and Art Directors association, not the wanna-be Australian Writers and Art Directors.

There are already way too many people coming into the industry for the places available. So why should AWARD encourage any more of you?

To be frank, if you can't hack it on your own you should try another business. Stop asking AWARD or th rest of industry to do everything for you.

Have a nice day.

1:08 PM  
Anonymous Anonymous said...

12:13, not true the top ten get in for free. It costs students$200 as stated in an earlier comment.

This, from the press release: "...through a month long journey with.." is also not true.

It goes over two weeks and consists of three full-days and one two hour session.

3:24 PM  
Anonymous Anonymous said...

3:24, I think you'll find that other students pay $200, while the top ten from AWARDschool get to do it for free.

But it's worth clarifying. Lucy?

9:07 AM  
Anonymous Anonymous said...

Am I to assume this is only happening in Sydney?

9:49 AM  
Anonymous AWARD said...

AWARD Craft is an intensive three day program, featuring at least 12 speakers in workshop sessions and offers a place to only 20 people the opportunity to meet and listen to some of the most talented people in the industry. Above this, it offers juniors the opportunity to get recognition through a live brief.

AWARD believes a $550 price tag for agencies to pay for their juniors to attend is incredibly good value. AWARD School top students are offered the price of $200.

The cost of putting on the program in a fantastic creative space (The Vault at Fox Studios) and offering the best resource material for students greatly outweighs the income AWARD will receive on this event. Please be reminded that AWARD is a non-profit organisation, and that all of these programs are planned, organised and executed with great thought and enthusiasm by AWARD Staff and AWARD Committee. The administration and hours to produce and execute events such as these so often gets forgotten.

Furthermore each student will receive AWARD Annuals (this alone costs AWARD $3800, Student Kits including industry books, Special stationary and workshop materials produced and designed specifically for the program and of course Catering at The Vault, Fox Studios.

9:51 AM  
Anonymous Anonymous said...

Catering!?! They get CATERING?!?

In my day, we had to pay all that money, and then fork out for our own dinner on top of that! You young 'uns never had it so good!

Bah! Catering ... mutter, mutter ...

11:05 AM  
Anonymous Anonymous said...

Good copy and paste Mr.9:51am.

12:29 PM  
Anonymous Anonymous said...

3 spots left in Sydney. None to start with in Melbourne. Sounds about bloody right. WANKERS!

1:54 PM  
Anonymous Anonymous said...

Can people from Brisbane get in?

5:14 PM  
Anonymous Anonymous said...

No. Strictly speaking they are not allowed to be in advertising at all.

1:08 PM  
Anonymous Anonymous said...

Should AWARD be doing a personality test / psychological examination as part of it's entry criteria for AWARD School next year?

ie: No ungrateful dickheads, please. Limit spots to the 30 people who actually want to do well in advertising minus the ego and alcohol problems. And out of that, the 10 that come up with decent ideas can fill the 3 team spots available each year for juniors.

1:46 PM  
Blogger Luke CHESS said...

If you eliminated the people with alcohol problems, no one would have graduated from Award School the year I did it.

4:42 PM  

Post a Comment

<< Home