BURNETT TEAM WIN AFA YOUNGBLOODS CREATIVE COMP
Leo Burnett creative team Kate Burt (copywriter) and Peter Majarich (art director) have won the 2006 AFA Youngbloods Creative Competition.
The brief asked young creatives to develop a banner ad to raise awareness of services provided by Reach Out!
The competition aimed to offer support for students suffering from exam time stress.
Youngbloods chairman Jim Aetopoulos said the level of entries was very competitive, and that Burt's and Majarich's work was brilliantly simple in its ability to get the message across to students who may be stressing out during exam time. That help and advice is available to them through reachout.com.au.
He added that the winners were lucky enough to receive a meat tray for their efforts, but most importantly they receive a lot of publicity and gain creative credibility from winning the competition.
The banner will go live in a couple of weeks.
Reach Out! is a web-based service that helps young people aged 16 - 25 by offering support and information on issues such as eating disorders, depression, managing anxiety and particularly the extra stress associated with exams.