More of this level of show and tell, the less you will attract the advertising world to your site. bumbs on seats remember. Keep the site going with quality news and great ad's please.
I've seen this campaign on air. Some of the ads are really good, and in a difficult category. The Christmas one maybe isn't the strongest but as a collection of ads this campaign is strong. Didn't know it was done by Ideaworks though. Has the beast finally woken?
Don't know if it tops Repco, but it's bloody funny. There'll be a heap of crap retail ads on the box this Xmas – this won't be one of them. Nice work Lynchy, this stuff should be on the blog. And Lynchy, ignore 9:43am – out of work "bumb"!
Yes, I think this counts as good proper advertising. It doesn't matter whether it will win anything and it probably won't even be entered, but that doesn't matter, it's a good ad in a category which rarely gets beyond grim.
It's actually a damn sight better than a lot of stuff which will win awards on thinner ideas but thicker budgets for bigger brands - generally relying heavily on borrowed interest.
Chill 5:34. In spite of the sheer number of cunts out there in ad land, this ad/campaign seems to be going down ok. People ARE recognising that it's good solid advertising designed to build brand and move product. Designed to win hearts, not awards. But man, awards still have there place.
15 Comments:
Had a laugh. Good for a big retailer. Well done.
come on lynchy.
a joke's a joke..
More of this level of show and tell, the less you will attract the advertising world to your site.
bumbs on seats remember.
Keep the site going with quality news and great ad's please.
Ideaworks!?
Easily as good as Clem's Repco stuff. Let's see if they can back it up with some of their other clients.
I've seen this campaign on air. Some of the ads are really good, and in a difficult category. The Christmas one maybe isn't the strongest but as a collection of ads this campaign is strong. Didn't know it was done by Ideaworks though. Has the beast finally woken?
Don't know if it tops Repco, but it's bloody funny. There'll be a heap of crap retail ads on the box this Xmas – this won't be one of them. Nice work Lynchy, this stuff should be on the blog. And Lynchy, ignore 9:43am – out of work "bumb"!
Hey 9:43, Supercheap comment! Dickhead!!
This is good retail. I agree with 9:46, it is as good as Repco.
Will it win much? Probably not.
Is it evidence that that agency is trying to move in the right direction? Yes.
Is it better than a lot of the embarrassing shit that ends up on this blog, fuck yes.
Not bad, really. Better than most of the retail crap at Christmas. At least you get a giggle out of it.
Credit where credit is due. Far from award winning, but I'll be amazed if I see a better xmas reatail ad this year.
What happened to the Catmur story?!?
Oh, okay, there it is.
Yes, I think this counts as good proper advertising. It doesn't matter whether it will win anything and it probably won't even be entered, but that doesn't matter, it's a good ad in a category which rarely gets beyond grim.
It's actually a damn sight better than a lot of stuff which will win awards on thinner ideas but thicker budgets for bigger brands - generally relying heavily on borrowed interest.
Is winning awards all you dicks care about? This is probably the first ad on this blog in ages that has actually been written for an audience.
That's the problem with the majority of you here, you write ads to win awards and stroke your ego's, not to actually sell anything.
Fuck you.
Chill 5:34. In spite of the sheer number of cunts out there in ad land, this ad/campaign seems to be going down ok. People ARE recognising that it's good solid advertising designed to build brand and move product. Designed to win hearts, not awards. But man, awards still have there place.
Sure, retail is tough, but c'mon!
Saw it coming a mile off.
Timmy Bullock rocks my box!!
Post a Comment
<< Home