AUSSIE FOSTER CREATES A 'WEDDING DISASTER' FOR U.S. FOSTERS
Aussie expat Simon Foster worked on this recent Fosters (no relation) brand relaunch done out of Ogilvy New York. Simon's ex Foster (no relation) Nunn Loveder Sydney and headed to New York seven years ago to take a job at Oasis (Aussie expat Paul Bernasconi's agency at the time). Simon joined Ogilvy New York as Associate CD in 04 around the time Bernasconi sold to IPG for millions and retired.
Ogilvy and Mather NY pitched and won the Foster's account against Mother NY earlier this year, and the decision was made to relaunch the brand online in the US. The result was this campaign. The campaign itself has attracted a lot of attention, as it is the first brand relaunch by a major US brewer (Miller distributes Foster's in the US) to be undertaken completely online. The BBC did a piece on it, as did CNN and a lot of the US trade mags.
Agency: Ogilvy & Mather, New York
Group Creative Director/Copywriter: Mark Bernath
Group Creative Director/Art Director: John Liegey
Associate Creative Director/Writer: Simon Foster
Associate Creative Director/Art Director: Alastair Green
Copywriter: Chris Skurat
Director: Lisa Rubisch
Production Company: Bob Industries
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