Friday, November 03, 2006


CB Bloggers will remember that recently, after 10 days of bidding, purchased The Massive Joke for a grand total of $610. As promised, Cummins & Partners Melbourne creative and stand-up comic Jason Rose has now written, performed and recorded a stand-up comedy routine revolving around Seek which he has posted on YouTube.
"The goal was to see whether the concept would work and it certainly has," Rose said. The question now is how popular the clip will be in the next few weeks on YouTube. If it is popular, it will also be interesting whether other companies will be keen to give it a go.
To contact Rose, email


Anonymous Anonymous said...

Best fat kid joke ever!

Nice one.

3:13 PM  
Anonymous Anonymous said...

Impressive when you consider most of us just write 30 second ads.

3:25 PM  
Anonymous Anonymous said...

If that doesn't boost demand for, Galactic Downsizing sure will.

Really funny. Well played. Good luck with it.

3:26 PM  
Anonymous Anonymous said...

Funny. Better than I thought it would be. Nicely weaved the product placement stuff in. It would be intersting to know if Seek thinks they got their money's worth. It will also be interesting to see how popular the clip becomes on YouTube on its own merits.

5:11 PM  
Anonymous Anonymous said...

I don't know but isn't a bit manipulative to put adverts in on an unsuspecting audience?
If he were a radio presenter he'd have to declare it at the start of the show...I wonder how that would go down.
He's talented but something just doesnt feel right about using something so good to flog to the highest bidder.
How about OXFAM instead?

9:10 PM  
Anonymous Anonymous said...

It's not that strange. It's like product placement in movies. Companies pay heaps more for that and the audience is equally unsuspecting, they think they're just paying to see the film. At the end of the day, the comedian has to use something as his subject matter, so where do you draw the line.

9:24 AM  
Anonymous Anonymous said...

9:10pm raises an interesting point about the ethics of product placement. I guess a comedian cracking pretty meaningless gags is different from Jonsey or Lawsy with an audience of millions trying to influence public opinion on an important social issue.

But it is a fair point. I remember when I saw Tom Hanks in Castaway. The first third (or maybe that should read 'turd') of the movie was an ad for Fedex (even though their plane crashed, which maybe didn't make them look that great). I don't know if it helped Fedex's business, but it definitely was intended to be manipulative.

Undisclosed product placement is always dodgy. That's why we work in advertising!

9:25 AM  
Anonymous Anonymous said...

Go Rosie!
You just created a new media!

2:45 PM  

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