COUNTDOWN TO S-LAMB-ING SAM'S AUSTRALIA DAY ADDRESS
If you think Sam Kekovich is bold, his annual Australia Day Address this year is bolder than ever.
BMF Sydney has created a satirical three-minute TV advertising feature tackling unAustralianism just in time for Australia Day. This year Sam’s address to the nation will see him encourage all Australians to gather round a Lamb BBQ for an Australia Day Party.
On Sunday, 14 January, at approximately 8.32pm the extended rant will air across all free-to-air commercial networks in capital cities, SBS nationally and selected pay TV channels.
Sam’s prolonged tirade will be followed by a series of 15 sec TV commercials and 90 sec radio commercials in the week commencing 15 January. Aiming to spark a political following and no doubt criticism, Sam will again urge Aussies to eat Lamb on Australia Day and highlight all that has been unAustralian in the year that was.
Sam has proved to be a recipe for success for Australia. The number of Lamb serves in January 2006 has increased by 16% per week (3.7 million serves per week) since January 2004.
“Sam’s deadpan humour strikes a memorable chord with everyone”, explains BMF Executive Creative Director Warren Brown. “He gets away with saying things we’ve all thought, but never expressed, which is why the ads continue to get Australians talking.”
Perpetrators who have caught Sam’s eye will be named and shamed in one of the most controversial Australia Day tirades yet. Those destined for a serve include:
- the unexpected early retirement of one of our greatest Olympic swimmers
- our bling encrusted youth and their low-riding jeans
- the koala-suit wearing, alfalfa-munching tree-huggers
- and the pollies certainly won’t be spared the chop
Don’t miss Sam’s must-see address to the nation and tune in on Sunday, 14 January from 8.32pm-8.37pm on SBS nationally and between 8.55pm and 9.05pm on all free-to-air commercial networks in capital cities and on selected pay TV channels including FOX8, ESPN, The Comedy Channel, Fox Sports 1, Arena TV, Lifestyle Channel.
Follow Sam and his Lamb escapades in the lead up to Australia Day on www.votelamb.com.au which will go live across Australia on Sunday, 14 January.
Executive Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Agency Producer: Louise Hodgeson
Account Management: Sarah Crane, David Flanagan, Julie Burke
Director: Trent O’Donnell, Jungleboys
Producer: Jason Burrows, Jungleboys
Sound: Barry Stewart – Sound Resevoir
Client: Meat & Livestock Australia