Friday, January 05, 2007


If you think Sam Kekovich is bold, his annual Australia Day Address this year is bolder than ever.
BMF Sydney has created a satirical three-minute TV advertising feature tackling unAustralianism just in time for Australia Day. This year Sam’s address to the nation will see him encourage all Australians to gather round a Lamb BBQ for an Australia Day Party.
On Sunday, 14 January, at approximately 8.32pm the extended rant will air across all free-to-air commercial networks in capital cities, SBS nationally and selected pay TV channels.
Sam’s prolonged tirade will be followed by a series of 15 sec TV commercials and 90 sec radio commercials in the week commencing 15 January. Aiming to spark a political following and no doubt criticism, Sam will again urge Aussies to eat Lamb on Australia Day and highlight all that has been unAustralian in the year that was.
Sam has proved to be a recipe for success for Australia. The number of Lamb serves in January 2006 has increased by 16% per week (3.7 million serves per week) since January 2004.
“Sam’s deadpan humour strikes a memorable chord with everyone”, explains BMF Executive Creative Director Warren Brown. “He gets away with saying things we’ve all thought, but never expressed, which is why the ads continue to get Australians talking.”
Perpetrators who have caught Sam’s eye will be named and shamed in one of the most controversial Australia Day tirades yet. Those destined for a serve include:
- the unexpected early retirement of one of our greatest Olympic swimmers
- our bling encrusted youth and their low-riding jeans
- the koala-suit wearing, alfalfa-munching tree-huggers
- and the pollies certainly won’t be spared the chop
Don’t miss Sam’s must-see address to the nation and tune in on Sunday, 14 January from 8.32pm-8.37pm on SBS nationally and between 8.55pm and 9.05pm on all free-to-air commercial networks in capital cities and on selected pay TV channels including FOX8, ESPN, The Comedy Channel, Fox Sports 1, Arena TV, Lifestyle Channel.
Follow Sam and his Lamb escapades in the lead up to Australia Day on which will go live across Australia on Sunday, 14 January.

Executive Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Agency Producer: Louise Hodgeson
Account Management: Sarah Crane, David Flanagan, Julie Burke
Director: Trent O’Donnell, Jungleboys
Producer: Jason Burrows, Jungleboys
Sound: Barry Stewart – Sound Resevoir
Client: Meat & Livestock Australia


Anonymous Anonymous said...

Happy new year everybody.

8:17 AM  
Anonymous Anonymous said...

let's make some ads

4:01 PM  
Anonymous Anonymous said...

Whatever happened to New Year, new idea? This is the 3rd outing for Sam - isn't it time they did something new...?

5:11 PM  
Anonymous Anonymous said...

why do they keep changing directors for this spot?

10:34 AM  
Anonymous Anonymous said...

Gee, going after Thorpie, the treehugging hippies and those slimy pollies...

Seems no-one's safe.

3:27 PM  
Anonymous Anonymous said...

Happy new year to everyone except Singo and his garbage Paris Hilton stunt. I don't know about you guys, but I'm totally jaded by it. If there was a time to bitch on this blog spot let's make it about that. By the way has anyone seen or tasted that beer.

3:56 PM  
Anonymous Anonymous said...

Forget this year's address I can hardly wait until they rehash the same thing again next year.

7:41 PM  
Anonymous Anonymous said...

I'd happily drain a slab of the beer. The big qustion is when will Paris be UNcool. It's got to happen soon.

9:26 AM  
Anonymous Anonymous said...

GO BMF. I really dig the way "the Adress to the Nation" is gaining momentum - and airtime. It should become an annual event.
Hope it's as good as it should be.

5:14 PM  
Anonymous Anonymous said...

3:56. I really dunno about the worthiness of the stunt. I didn't see one whit of anything beer related in the Melbourne media. But when it comes to beer it is about who shouts the loudest.

As for Paris she needs a really 'hot' STD that can't be cured - something just short of HIV. Then she'll only be seen lurking in the background at Hollywood parties. People will remark "Hey, isn't that Paris Hilton? Even Robert Downery Jr wouldn't shag her for crack."

11:18 PM  
Anonymous Anonymous said...

5.14 pm It is an annual event. Come on there's such a thing as 'milking it.'

2:48 PM  
Anonymous Anonymous said...

If it's still as funny as it should be, I don't care how many years it's been hauled out.

4:50 PM  
Anonymous Anonymous said...

Warren Brown says, “He gets away with saying things we’ve all thought, but never expressed"

Yes, he does. But that's because most Australians are conservative, verging on racist, homophobic and sexist.

The very reason that ads like this can exist. The reason that john howard stays in power, hicks remains in prison and riots happen on sydney's beaches.

But no worries, mate, you have some lamb on Australia day and fuck all those unAustralian pinko wankers who don't join in the celebrations.

2:37 AM  
Anonymous Anonymous said...

RE the 5.14 comment. 'Milking it' used to be called a campaign that lasted years. But a tosser like you probably only has one-day wonders.

10:49 PM  
Anonymous Anonymous said...

10.49 am - You prick. It's a nice idea . Don't get me wrong I really like it, it's just time they did something new.
And yeah I am responsible for some no hit wonders, so fucking what...

8:31 AM  

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