AUSTRALIA POST: SO&M MAKES IT PART OF EVERY DAY
For the first time in over eight years Australia Post has gone to air with a brand campaign. Created by Singleton Ogilvy and Mather, Melbourne the campaign consists of seven 30 second spots. Two units shot for 16 days in 39 different locations to create these tvcs which brings us up to date with what Australia Post does today. There is a different execution for every day of the week and a media schedule that plays them that way.
Creative Director: Michael Knox.
Writer/Art Directors: Michael Knox, Nicholas Desira, Sally Richmond.
Agency Producer: Eyvonne Carfora.
Directors: Mark Bennett/Peter Bloomfield.
Production Company: Plush Films.
Executive Producer: Rob Spencer
Producer: Catherine Warner
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