Tuesday, February 27, 2007


For the first time in over eight years Australia Post has gone to air with a brand campaign. Created by Singleton Ogilvy and Mather, Melbourne the campaign consists of seven 30 second spots. Two units shot for 16 days in 39 different locations to create these tvcs which brings us up to date with what Australia Post does today. There is a different execution for every day of the week and a media schedule that plays them that way.

Creative Director: Michael Knox.
Writer/Art Directors: Michael Knox, Nicholas Desira, Sally Richmond.
Agency Producer: Eyvonne Carfora.
Directors: Mark Bennett/Peter Bloomfield.
Production Company: Plush Films.
Executive Producer: Rob Spencer
Producer: Catherine Warner

NOTE: Anonymous comments to posts are welcome but negative comments must be attributed.


Anonymous Anonymous said...


4:47 PM  
Anonymous Anonymous said...

Nice work Nick and co. Better than most everyday campaigns.

6:04 PM  
Anonymous Anonymous said...

wonder if that will win the 'best use of itunes' category at award this year?

6:07 PM  
Anonymous Anonymous said...

Did this AUSTRALIA Post Campaign REALLY have to be Directed be an AMERICAN? Is there no Director in this Country that could have managed it? WHATS GOING ON SINGOS?

7:01 AM  
Anonymous Anonymous said...



Most of the good ones have fucked off and the few that are left of any note are booked up until fucking christmas.

Garth, Middleditch, Steve Rogers, Mark Molloy - there aren't actually many World class directors here.

Let's face it, the Aussie ad-break isn't exactly full of corkers is it?

8:24 AM  
Anonymous Anonymous said...

Nice work, pity there is a name missing from the creative credits.

9:11 AM  
Anonymous Anonymous said...

Lovely. This is the 'real' kind of advertising that should clean up at award shows, but sadly never does.

9:35 AM  
Anonymous Anonymous said...

Congrats. Great campaign. I normally fast forward over the ads but kept having to rewind to watch another one in the series. Seven ads. Strewth, that would've been expensive.

1:55 PM  
Anonymous Anonymous said...

nice. refreshingly honest.

10:01 AM  
Anonymous Shane Watson, SF said...

This is the same idea used for W+K's Monday Night Football camapign last year.

Adrants Posted by: Jack on March 2, 2007 01:31 PM

12:26 PM  
Blogger Anthony said...

Unbelievable! Pure perfection... sets the mood perfectly, lifts the brands appearance in my eyes and relates to the whole demographic.

Definately my favourite campaign on TV at the moment, and from the past 6-12 months atleast.

12:01 AM  

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