KIMBLE RENDALL AND ANDREW McPHAIL OPEN ARITHMETIC AND MOBILEPICTURES

Kimble Rendall and Andrew McPhail have opened Arithmetic and mobilepictures with offices in Redfern. Over the last five years Rendall has been directing second unit on Hollywood films working between Los Angeles and Sydney. He has specialised in action and visual effects with his latest effort being Ghost Rider which has just opened with the largest box office for the Presidents weekend in the USA. McPhail co-owned BLACK (now @radical.media) with Jeff Darling and Alan White. Prior to that he produced for Alex Proyas at MEC.
Arithmetic is a new Sydney based production and creative management company specialising in the development of both original and branded content for the digital era.
“As the lines between advertising and entertainment become blurred, new combinations of skills and services are being required to produce the most effective forms of breakthrough quality communication,” says McPhail
With its partner mobilepictures, Arithmetic has the added capability of providing the full spectrum of creative and production services across all screen content platforms including internet and mobile devices.
Their first signing is Dendy Award winning writer/director Husein who has just won the Grand Prize in the Telstra Wotnext competition for user generated content.
Contact Andrew McPhail on 0417 244861.