Wednesday, February 21, 2007


CEO of Y&R Brands Matt McGrath has named Steve Doherty as the new managing director of The Campaign Palace, Melbourne.
Doherty is the former general manager of George Patterson Y&R. He also established and ran the agency’s Canberra office.
“We looked at a number of candidates over the past few months, as it’s among the most high profile jobs in the country,” says McGrath, “We believe Steve is the right person to lead one of Australia’s great agencies. He has been a key player at GPY&R Melbourne, one of the most creatively awarded agencies in the world, for the past eight years. He has award winning credentials with his work on the Australian Defence Force (ADF), Black Balloons energy conservation and Cadbury Picnic’s Deliciously Ugly campaigns, a solid track record with new business, extensive experience with large clients and great people management skills.”
McGrath added that Doherty’s appointment also followed Y&R Brands strategy of promoting outstanding talent within the organization.
Doherty said he looked forward to the challenge of leading one of Australia’s icon agencies, particularly at a time when The Palace has recorded its best financial performance in decades. “Melbourne is where it all started and there’s no denying there will be enormous expectations of me. But I’ve got a head start in that I’ll be working with brilliant staff and some great clients.”
Former Campaign Palace CEO, Mark Mackay, remains on the board of the agency.
Clients of The Campaign Palace Melbourne include Target, National Foods, Hesta Super, Origin Energy, the ATO and other Federal Government projects.


Blogger Rog said...

Well done Steve. I have fond memories of the Picnic stuff (never easy!) I hope the Palace is a good fit.


10:09 PM  
Anonymous Anonymous said...

Congratulations, Steve.

Liked your style at Y&R Adelaide and had an inkling you'd travel well. Nice to see just how far.

Well done, mate.

Mark Lees

6:19 AM  

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