EURO RSCG SYDNEY LAUNCHES 'DESTINATION LIFE' FOR VOLVO
'Destination Life' is a new integrated advertising campaign for Volvo via agency Euro RSCG Worldwide, Sydney, which celebrates the contemporary lifestyles of Volvo drivers. Using humour, quirky visuals and animation with stunning car photography, the campaign aligns certain thoughts and attitudes to specific Volvo models. The first TV commercial for the XC90 launched last night.
According to Euro RSCG, Sydney ECD Rowan Dean, the aim is to allow people to experience the emotional thrill of driving a Volvo in an entertaining and intriguing way.
Creative Director: Rowan Dean
Copywriter: Anthony Pitt
Art Director: Luke Thomson
Producer: Wendy Gillies
Production: Frame Set + Match