JWT BRINGS BACK MARCHING TROUPE FOR VEGEMITE
In 1956 JWT first invented the ‘Happy Little Vegemites’. Now fifty-one years later, the manic marching troupe makes a comeback to our television screens in a tv spot via JWT Melbourne.
This time however, they appear as though they’ve jumped out of a 50’s television screen and into our modern world.
In the commercial a young boy struggles with homework at his desk. His imagination conjures up the ‘Happy Little Vegemites’ band from the original 1956 Vegemite commercial.
They march through his bedroom door to give him some help and advice. Inspired, he finishes his schoolwork and runs outside to play.
Josh Baker from Sydney Film was chosen for his observational direction and excellent reputation with effects.
The campaign, which launched last night (Sunday 18th March) is backed up with outdoor and instore posters.
Creative Director: Jeremy Wynne
Writer: Nick Weller
Art Director: Phil van Bruchem
Production Company: Sydney Film Company
Director: Josh Baker
Producer: Nicole Crozier
Sound: Phil Kenihan
Sound studio: Front Of House