DISCUSSION: SECOND LIFE? OR GET A LIFE?
Some of the world's top agencies (including BBH - their office is pictured) and marketers (Australia's Telstra is in there) are setting up shop on Second Life, the virtual world on the web that has nearly five million punters signed up and living another life in Cyberspace. Small shops have sprung up to help real-world companies plant flags in the virtual world. Among them is Infinite Vision Media, an eight-person shop that worked with Lichtenstein Creative Media to build Dell Island.
Infinite got the job through a blog post that outlined how companies like Dell could add to the Second Life community.
The Electric Sheep Company, which recently assisted U.S. ad agency GSD&M in setting up shop, has grown to 30 employees since its founding in 2005. Other new players are Rivers Run Red and Millions of Us.
Is advertising in Second Life:
a) the future of marketing?
b) a brave experiment?
c) a complete waste of time?
Also, what can individuals gain/lose from taking part in Second Life?
What are the pros and cons for creatives being involved?
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