DANNY SEARLE TO HEAD TO BBDO SINGAPORE

Clemenger BBDO Sydney’s Creative Director, Danny Searle, has been appointed to the new position of Chairman and Chief Creative Officer of BBDO Singapore effective July 2007. This appointment reinforces the heightened status of BBDO Singapore as a regional hub for BBDO in Asia.
Searle joined Clemenger BBDO Sydney as Creative Director in February 2001. Under his creative leadership, Clemenger BBDO Sydney was recognised as B&T’s National Agency of the Year in 2004 and again, recognised by AdNews as New South Wales Agency of the Year in 2006. Over the years, Clemenger BBDO Sydney has been one of the most awarded agencies in Australia including more AFA Advertising Effectiveness awards than any other agency during the last awards program.
Searle is no stranger to Singapore or Asia. He has worked closely with BBDO across Asia as the creative lead on the Visa account. His move to Singapore comes as BBDO is deepening its relationship with Visa following the BBDO region’s win of the Visa Olympics brief in December.
“Danny was a very important appointment to our management team at Clemenger BBDO Sydney six years ago. During that time he and I have worked very closely to make Clemenger BBDO Sydney the success it is today,” said Jim Moser, Clemenger BBDO Sydney Managing Director. “It is under Danny’s creative leadership that we have built such a strong and talented creative department that continues to deliver world class creative work to our clients”.
Says Searle: ”The last six years at Clemenger Sydney have been amazing. We have built a really great agency. With Jim Moser at the helm and a terrific management team behind him, I leave Clemenger BBDO Sydney in the best shape possible. Now I’m looking forward continuing my career with the best network in the world in the most exciting region in the world.”
The search for Searle’s replacement is well under way with potential candidates from Australasia and globally. “The move has been carefully planned. With Danny’s departure scheduled for July this year, we are confident that we will have plenty of time to find and appoint the right candidate for the best Creative Director role in the region,” said Moser.
Robert Morgan, Chairman of Clemenger Communications commented: “Danny is very talented and has been an important part of the team that has lead Clemenger BBDO Sydney so successfully over the past six years. We look forward to continuing our work with Visa and Danny in Asia and are very happy that Danny will continue to play an important role within the BBDO group.”