VISA 'BIRDS' SPOT VOTED SINGAPORE VIEWERS' CHOICE
Clemenger BBDO Sydney's Visa ‘Birds’ TV spot starring Hollywood actor Richard Gere and directed by acclaimed director David Denneen from Filmgraphics, has been voted Singapore’s favourite TV commercial of 2006 at the Viewer’s Choice 2006 awards, hosted by MediaCorp TV.
“Being voted as Singapore’s favourite TV commercial is extremely rewarding and a great credit to our production team,” says Denneen.
“We always strive to produce high quality TV commercials that resonate with the public. ‘Birds’ is a story that combines Hollywood glamour with a heartwarming gesture.”
Birds’, written by Ian Watson and art directed by Grahame Smith, was selected from a shortlist of 20 commercials.
It features a little Indian girl running through the markets of India. In her hurry to purchase five birds for her brother, she bumps into Richard Gere. To her surprise, he helps her purchase all the birds with his Visa credit card after she discovers she only has enough rupees for one bird.
Visa International Director of Marketing Paul George Mampili said: “The idea was born out of generosity and it touched the right sentiment. Richard Gere just seemed to be the right person who could carry it off.”
The Viewers Choice 2006 shortlisted commercials will participate in the Asia Pacific Adfest 2007 to be held in Pattaya, Thailand from March 14 to 17.