SAATCHI SYDNEY LEADS AGENCY PACK AT THE ONE SHOW FINALIST STAGE
Australia scored 17 pieces of work into the finalist stage of The One Show (including One Show Design and One Show Interactive), led by Saatchi & Saatchi, Sydney with six Finalists, emerystudio, Melbourne with three and Leo Burnett Sydney with two.
New Zealand performed better, with an impressive 21 through to the finalist stage, with TBWA\Whybin Auckland snaring seven of them, followed by Saatchi & Saatchi NZ with six, Clemenger BBDO Wellington with four, and Publicis Mojo Auckland with three.
THE ONE SHOW FINALISTS - AUSTRALIA
Agency: Saatchi & Saatchi Sydney
Category: 02D: Color: Full Page or Spread - Campaign
Client: Procter & Gamble
Title: Olay Skin Care
Agency: Saatchi & Saatchi Sydney
Category: 01D: Corporate Identity - Campaign
Client: SYO
Title: Sydney Youth Orchestra
Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Green
Agency: Saatchi & Saatchi Sydney
Category: 03A: Posters - Single
Client: Sydney Writers' Festival
Title: Orange
Agency: Saatchi & Saatchi Sydney
Category: 03B: Posters - Campaign
Client: Sydney Writers' Festival
Title: Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi Sydney
Category: 08C: Collateral - Single (direct mail, booklet/brochures, guerilla)
Client: AGDA NSE
Title: AGDA Calendar 2006
Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife
Title: Turtle
Agency: Leo Burnett Sydney
Category: 01E: Public Service/Non-Profit/ Educational - Single
Client: World Wildlife Fund
Title: Wallaby
Agency: DDB Sydney
Category: 07I: Single
Client: NAPCAN
Title: Children See, Children Do
Agency: Grey Worldwide Melbourne
Category: 07I: Single
Client: Transport Accident Commission
Title: Reconstruction
Agency: The Campaign Palace / Red Cell Melbourne
Category: 12I: Innovative Marketing - Single
Client: Target
Title: Big Hands - Wrestlers
Agency: 303 Group, Perth
Category: 07G: Single
Client: Lauren Nimmo
Title: 5 Kids
Agency: M&C Saatchi Sydney
Category: 03C: P.O.P. and In-Store - Single
Client: Australian Red Cross
Title: Blood Box Ambient
Agency: Block, Perth
Category: 01D: Corporate Identity - Campaign
Client: Test Tube
Title: Test Tube Identity
Design Company: emerystudio, Melbourne
Category: 04A: Single
Clent: Eureka Tower
Title: Eureka Tower carpark
Design Company: emerystudio, Melbourne
Category: 04A: Single
Client: City of Melbourne
Title: City of Melbourne Nativity
Design Company: emerystudio, Melbourne
Category: 06B: Campaign
Client: emerystudio
Title: Rant
THE ONE SHOW FINALISTS: NEW ZEALAND
Agency: TBWA\Whybin Auckland
Category: 04A: Outdoor - Single
Client: Sony Computer Entertainment - PlayStation Portable
Title: Killzone for PSP
Agency: TBWA\Whybin Auckland
Category: 06A: P.O.P. and In-Store - Single
Client: adidas
Title: Bonded by Blood
Agency: TBWA\Whybin Auckland
Category: 06B: P.O.P. and In-Store - Campaign
Client: adidas
Title: Bonded by Blood
Agency: TBWA\Whybin Auckland
Category: 12A: Innovative Use of Media - Print: Single
Client: adidas
Title: Bonded By Blood
Agency: TBWA\Whybin
Category: Innovative Use of Media - Outdoor: Single
Client: Sony
Title: Killzone for PSP
Agency: TBWA\Whybin Auckland
Category: 12E: Innovative Use of Media - Outdoor: Single
Client: ASB
Title: Pago Post it notes
Agency: TBWA\Whybin Auckland
Category: 13A: Integrated Branding Campaign
Client: adidas
Title: Bonded by Blood
Agency: Saatchi & Saatchi NZ Auckland
Category: 01A: Full Page or Spread - Single
Client: NZ Army
Title: Psych Recruitment
Agency: Saatchi & Saatchi NZ Auckland
Category: 05B: Full Page or Spread - Campaign
Client: Young Guns
Title: Worth the Pain
Agency: Saatchi & Saatchi NZ Auckland
Category: 07B: Newspaper or Magazine - Campaign
Client: World Wildlife Fund
Title: Leaves
Agency: Saatchi & Saatchi NZ Auckland
Category: 07D: Outdoor and Posters - Campaign
Client: Auckland Art Gallery
Title: Art & the Sixties
Agency: Saatchi & Saatchi NZ Auckland
Category: 10A: Single
Client: DB Breweries
Title: Tiger - Taste in this Life
Agency: Saatchi & Saatchi NZ Auckland
Category: 04B: Business to Business
Client: Young Guns
Title: Worth the Pain
Agency: Clemenger BBDO Wellington
Category: 02C: Color: Full Page or Spread - Single
Client: Panasonic New Zealand
Title: Slide Camera
Agency: Clemenger BBDO Wellington
Category: 06D: Posters - Campaign
Client: The New Zealand Netherlands Foundation
Title: World Press Photo Exhibition 2006
Agency: Clemenger BBDO Wellington
Category: 07A: Newspaper or Magazine - Single
Client: Land Transport NZ
Title: Crumpled Car
Agency: Clemenger BBDO Wellington
Category: 11A: Integrated Branding Campaign
Client: Land Transport NZ
Title: Phone Legends
Agency: Publicis Mojo Auckland
Category: 07A: Newspaper or Magazine - Single
Client: Campaign Against Landmines
Title: Ketchup
Agency: Publicis Mojo Auckland
Category: 12B: Innovative Use of Media - Print: Campaign
Client: Campaign Against Landmines
Title: Ketchup
Agency: Publicis Mojo Auckland
Category: 12G: Innovative Use of Media - Interactive/New Media: Single
Client: Campaign Against Landmines
Title: Ketchup
Agency: Colenso BBDO Auckland
Category: 06C: Posters - Single
Client: MINI
Title: Blur
posted by CB @ 3:05 PM
7 Comments:
Ha Ha sucked in Australia, that must mean that the judges at One Show like the pommy ad guys in New Zealand better than the pommy ad guys in Australia.
Our poms are better than your poms, our poms are better than your poms.
Props to Cogs and the Davster for putting Perth on the map
Hey, where have all the Saatchi haters gone?
Looking at The One Show finalist list, the "home team" USA has around 30 percent (160 finalists) with the rest of the world a healthy 70 percent (360 finalists), despite US creatives dominating the juries. The UK has around 7 percent of the finalist list with 27 finalists - only a little ahead of NZ (21 finalists) and Australia (17 finalists). In future, I'd put my entry fees into The One Show rather than D&AD.
Yes awardwatch, but which award would you rather win?
A brilliant ad will do well wherever its entered. So stop arsing around with stats and create one.
That 'Tiger Beer' spot is kicking arse right now! Well done Andy & Jay and Jesse at Film Construction.
Who cares which award you have a good chance in. Enter them all. It's not like you actually have to pay out of your own pocket.
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