DE PASQUALE CD COS LUCCITI NAMED CEO
de pasquale Brisbane’s Creative Director Cos Luccitti (pictured) has been appointed as the agency’s Chief Executive Officer, allowing founder Gino De Pasquale to step into a more strategic role.
Over the past 12 months, de pasquale has experienced growth and recognition at every level with a 40 per cent increase in its client base; more than 25 per cent increase in billings and staff growth of nearly 50 per cent. The agency also opened an office on the Gold Coast and was ranked Queensland’s Number One advertising agency in Business Queensland’s 2007 Book of Lists.
Gino De Pasquale said the growth had been spearheaded by the combination of Luccitti’s creative influence and business savvy together with a commitment to tactical thinking by Director of Strategy, Craig Levitt: “I will be focusing on developing new opportunities outside the business to let the new team’s creativity run wild and deliver a fresh new approach that takes the company to a new level.
de pasquale is currently Queensland’s most-awarded agency after taking out 14 Gold and Silver Awards at the 2006 BAD Awards and also a Gold and Silver Award at the recent Cream Awards.
Over the past 18 months, de pasquale landed some big accounts and delivered some even bigger results for their clients: ABC Learning Centres experienced a three hundred per cent increase in telephone enquires over the campaign period; Rush Flavoured Milk’s sales grew by thirty per cent in a twelve month period; and Skytrain experienced a twenty-one per cent increase in revenue within the first three months of the campaign.
Luccitti will perform the dual roles of CEO and Creative Director: “I’ll reassess playing both the roles in a few months, and look at who may possibly taker over the Creative Director role if need be. I’m fortunate to be surrounded by some very talented creative bodies so the position won’t be too difficult to fill”.