COUNTDOWN TO CANNES
Next month, CB will be off to Cannes, along with a record contingent of Aussies and Kiwis - possibly as many as 150 - including many CEOs accompanying their ECDs, a trend that has really taken off over the the last three years.
Whilst we haven't many great hopes of winning Lions (unlike last year's bonanza), perhaps the focus this year will be on learning what's at the cutting edge of an increasingly complex multi-media landscape. This year there are seminars and workshops every minute of the week, not to mention continuous screenings, and, of course, lunches and parties. After all, most people - especially those from down under - come to Cannes to work hard, and play even harder.
CB will be there as usual (for the 20th year), covering as much as possible - with stills camera and video camera in hand, all brought to you on the CB Blog.
The hype has already begun, with promo clips from this year's jury president
3 Comments:
We reckon fewer fat-arsed CEOs and more hot and hungry up and comers would be more inspirational for all. Even an economy fare on Afghanistan Air is beyond the reach of most juniors. And they wonder why our work is 'lacklustre'.
I disagree. Send the clients, I say.
yes, yes, yes. Send the clients. Have them come back and demand great work. Juniors are hungry and ambitious enough already.
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