Saturday, May 19, 2007

'YOU BE THE JUDGE' OF THIS FINISH SPOT VIA EURO

Euro RSCG Sydney has created a totally integrated communication campaign for client Reckitt Benckiser. The ‘You Be The Judge’ campaign is for Finish PowerBall Tablets and includes three 30-second - including
  • this spot
  • - and three 15-second television commercials, POS material and the design of a new limited edition trial pack for on shelf.
    Says Euro Executive Creative Director, Rowan Dean: “I was determined to move well away from the 'phony' testimonials that have proliferated over the past few years. We took the approach that if the product was as good as the Client believed it to be, then we should have no problem finding genuine, unscripted testimonials to that effect. The creative challenge, however, was to find interesting and entertaining characters who would engage the viewer over multiple viewings. As an ex-film director, I was aware that some of the most interesting locations you can find are behind seemingly ordinary suburban facades. We took the decision that come what may we would film the people in their real homes, without art direction or styling, using their families, pets, hobbies and so on as part of the narrative. We began in New Zealand, and were so thrilled by the results (which saw an instantaneous spike in sales) that we then repeated the process in Australia. We filmed more people than we actually needed to, and this put Reckitt Benckiser in the enviable position of actually being spoilt for choice in the final selection of TVC's.”
    The campaign will launch Sunday night (May 20). The production house was Agenda Film Productions, and the Director, Jason Wingrove.

    10 Comments:

    Anonymous Anonymous said...

    Please can I have the last 30 seconds of my life back.

    wtf???

    2:40 PM  
    Anonymous Anonymous said...

    Why people bother submitting this kind of spot to the CB blog? It's embarrasing. If Euro are bothering PR'ing this kinda shit, my oh my....This is the kind of spot that agencies do and don't tell anyone...

    4:23 PM  
    Anonymous Anonymous said...

    The testimonial still looks phoney.

    Rubbish.

    8:37 AM  
    Anonymous Anonymous said...

    What absolute rubbish,why oh why do people consider this worthy of putting it on the blog?

    10:08 AM  
    Anonymous Anonymous said...

    the 'real people'thing is so over-done it's laughable.

    next!

    10:57 AM  
    Anonymous Anonymous said...

    Congratulations guys. This will really take testimonials to 'the next level'. I bet brand power is quaking in its boots.

    9:16 AM  
    Anonymous Toby and Bec said...

    Fellow bloggers, you just don't get it do you. It's called irony. Remember that? The only thing we would question would be the grade. Constructive comments are what's needed on this blog. Let's remember, we're all in this together.

    10:17 AM  
    Anonymous Anonymous said...

    Are you serious???

    Boring as batshit. Wasn't there a possesed sink thing with these guys a few years back. Much better idea.

    Sorry guys, I agree with everyone else.

    Rubbish

    10:31 AM  
    Anonymous Anonymous said...

    Spectacularly weak.

    3:47 PM  
    Anonymous Anonymous said...

    If you thought Euro RSCG Singapore's latest commercial for Heaven and Earth Green Tea looked familiar (however badly excecuted it is), now we know why!

    Check out http://www.youtube.com/watch?v=fobIGvNU8iI

    Who in their right mind would copy another agency's work so blatantly and to add injury to insult, do a bad job of the rip-off?

    A fan of the original

    8:59 PM  

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