Friday, June 29, 2007

BRISBANE CREATIVES EMBRACE THEIR EGOS



Cummins and Partners Brisbane recently produced a new viral and print campaign promoting the Adshel Creative Challenge, an annual event held by the BAD club. Brisbane creatives gathered last night (June 28) at Cutting Edge Brisbane, with one hour to compete on a brief for a charity client. Adshel sponsored the event, and have donated media space to run the idea that wins over judges: Steve Minon from Junior, a representative from Adshel and the client. As it turned out, it was a tie between Cummins and Partners and Junior.
The brief to Cummins and Partners was to ‘capture the feeling’ and kudos that comes with winning the Adshel Creative Challenge. The campaign features Brisbane creatives being seduced by an egotistical version of themselves.

AGENCY: Cummins and Partners Brisbane
ECD: Sean Cummins
CD: James Burchill, Nancy Hartley
Copywriter: Richard Taylor
Art Director: Amanda Dunne
Production: TAXI
Director: Liz Murphy
Producer: Andrew Wareham
Music: Pete Jones

14 Comments:

Anonymous Anonymous said...

This is really lovely. Great simple insight done with style. Well done Cummins Bris Vegas !

4:05 PM  
Anonymous Anonymous said...

Should have been a bloke.

4:57 PM  
Anonymous Anonymous said...

Is there a 90-second version where she ends up ripping her own clothes off? That would be cool.

9:48 PM  
Anonymous Anonymous said...

aaaaah??? a couple of blond chicks kissing?

ego?

brisbane brisbane brisbane

if your going to try play in the real world, try to make something that at least half of us get.

9:13 PM  
Anonymous Anonymous said...

Well we dont have to worry about Brisbvegas stealing any work,

cripes!

Is this the best QLD ad land can come up with.

9:17 PM  
Anonymous Anonymous said...

i get it, i get it, you will turn into a homosexual or lesbian if you win at the bad awards.

or if your dont win, Dito.?

sorry, Dont get it.

Ill stay in Syd i think.

I'm glad I left there when i was young.

9:20 PM  
Anonymous Anonymous said...

Oh dear...

10:58 AM  
Anonymous Anonymous said...

Dear Brisbane-slagging, ex-Brisbane, Sydney person...

First of all, learn to spell.

Secondly, get a decent football team.

Lastly, thank you for leaving when you were young.

4:07 PM  
Anonymous Anonymous said...

Richard, Richard, Richard!

4:35 PM  
Anonymous Anonymous said...

Incorrect,incorrect, incorrect.

Good spelling though! Aren't you getting all clever and grown up!

5:43 PM  
Anonymous Anonymous said...

Well, you guys should see how they defend their work on Adsoftheworld.com, it's true, it's all about their ego.

10:06 PM  
Anonymous Anonymous said...

Amanda! Amanda! Amanda!

10:09 PM  
Anonymous Anonymous said...

Insight: When you win a prize at work you feel like having sex with yourself. Right. Methinks who ever wrote and approved this ain't got much experience in winning things.
PS Nothin wrong with 2 chicks havin a pash. Or is that 1 chick?

12:01 PM  
Blogger federicorusso said...

Hi

look at this campaign. The concept and the visual are "similar".

http://photos1.blogger.com/blogger/631/829/1600/extas1.jpg

http://photos1.blogger.com/blogger/631/829/1600/extas2.jpg

http://photos1.blogger.com/blogger/631/829/1600/extas3.jpg


federicorusso.blogspot.com

6:38 PM  

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