Monday, June 18, 2007


With the release of the Direct Lions shortlist the biggest question for the Aussie contingent at Cannes was “who the hell is Hoopernagel?”. The unknown Sydney 'agency' is actually a young freelance creative team, who picked up two shortlists for Olympus’ ‘World’s Smallest Ad’.
Overall, Australia put in a strong performance in Direct, with 16 on the shortlist. BMF led the pack with three shortlists for Tooheys Extra Dry Platinum Human Testing Program, followed by M&C Saatchi and Hoopernagel with two each. M&C Saatchi’s shortlisted work was for British Council of Australia’s ‘Poms will Whinge’ and Optus ‘Contacts’.
The other shortlisted Australian agencies were DDB Sydney (VW Gold R32 ‘Short Car Songs’), Host/The Glue Society (Virgin Mobile’s ‘Exciting offers need exciting ads’), GPY&R Sydney (Telstra ‘Street Idol’), Smart Sydney (Smart’s ‘Great Offices of the World’), Leo Burnett Sydney (Optus ‘Safari’), JWT Sydney (Food Donation Apeal’s ‘Setbacks’), BWM (World Movie Channel’s ‘Deep Throat’) CHE Melbourne (Mazda ‘Deepthroat’) and Saatchi & Saatchi Sydney (Olympus ‘Here’s Proof’).
New Zealand had seven shortlists in Direct, dominated by AIM Proximity with three shortlists across its Auckland and Wellington offices. The Auckland office was shortlisted for Westpac ‘Westie Pac’ and Haunui Stud ‘Spem’ while the Wellington office was recognised for New Zealand Post’s ‘Mailed Anything Sexy Lately?’. This was followed by TBWA\Whybin + Tequila with two shortlists for the agency’s promotional campaign ‘Apology’ and Pago for ASB Bank’s ‘Pago Money Sticker’.
Other shortlisted New Zealand agencies were Clemenger BBDO Wellington for Land Transport NZ’s ‘Phone Legends’ and Ogilvy One Auckland Soul Bar ‘The Bet’.


Anonymous Anonymous said...

That's a bit worrying. It obviously is the direct mail awards. Send in your entry and we'll send you back an award. Bar a couple of things like Earth Hour it's really not great work. That Platinum beer stuff is rubbish. Call me crazy but getting people to send in their pubes or toenail clippings doesn't leave me with a 'premium' taste in my mouth.

2:00 PM  
Anonymous Anonymous said...

serious old fart, lighten up. beer is meant to be fun

4:15 PM  
Anonymous Anonymous said...

obviously a jealous 'TV' guy

4:16 PM  
Blogger David said...

Congratulations to all the peoples on that list. Matt and Luke at glue, you've done it again. fuckers! And big ups to the Burnetts guys.

Hope it goes well for all of you when they announce the winners list.

5:03 PM  
Anonymous Anonymous said...

2pm. You are crazy. The Platinum beer stuff is probably the best thing ever done in Advertising history.

11:08 AM  

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