Friday, June 15, 2007


The Campaign Palace Melbourne is set to launch a new PURA Milk product – PURA Kids.
The PURA Kids campaign launches nationally on Sunday 17 June. With PURA Kids, children get the goodness and great taste of PURA Full Cream Milk, plus the added benefits of omega-3 DHA – brain food for kids under construction. The 30 and 15 second TVCs will be supported with Point of Sale, Magazine advertising and Seeding.
Client: National Foods
Creative Directors: Christine Isaac and Tony Leishman
Director: Sally Shapcott
Production Company: Pod
Clients: Julie Torok, Cara Smith
Account Management Team: Poppy Owen, Freya Holland


Anonymous Anonymous said...


3:37 PM  
Anonymous Anonymous said...

Why wasn't this in the Cannes Contenders for Australia??

Should definately get up next year.

4:30 PM  
Anonymous Anonymous said...

compare this to the work done in a similar category for boots in london.

the translucent baby thing. How to do a voice over without having the ridiculous sell thing - the aussie mum saying "the great taste of pura"

7:58 PM  
Anonymous Anonymous said...

is this the world's dullest commercial? Debate...

8:23 PM  
Anonymous Anonymous said...

Hey Lynchy,

when I clicked on the link, nothing happened.

I mean, the ad ran ok. It's just that nothing happened during its entire 30 seconds.

10:40 PM  
Anonymous Anonymous said...

Vale The Campaign Palace.


The Good Old Days.

6:02 PM  

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