GINGERBREAD MEN DOING HAKA VIRAL GETS 3 MILLION HITS
A viral campaign created by Blackwood Communications Group, Auckland for the NZ Bakery of the Year challenge - featuring animated gingerbread men doing the haka - has already had 3 million hits from around the world and climbing, according to the agency. It’s also featured on several NZ and Aussie TV and radio stations.
Says Blackwood art director: Matthias May: "The viral was created for the Baking Industry Association of New Zealand’s (BIANZ) annual Bakery of the Year competition. It was open to public voting for the first time this year, so we thought we’d promote this fierce competition with a fierce challenge – and what’s a better representation of that than the haka?
"Only two weeks after the public voting opened, the clip’s already had 3 million hits from around the world and climbing. It’s also featured on several NZ and Aussie TV and radio stations. The number of registered bakeries has more than tripled from last year, and several thousand people have voted so far."
Title: Gingerbread Haka
Client: Bakers Industry Association of New Zealand
Agency: Blackwood Communications Group
Business Development: Ben Lightfoot
ECD: James Blackwood
Art Director: Matthias May
Copywriter: Lil Cameron
Voices: Silverdale Rugby Club
Sound: Images & Sound