Monday, July 16, 2007


Mobilepictures' Kimble Rendall has been appointed Director Of Communications for the Copenhagen Climate Council. The Council’s co-founders are Australian of the Year, Professor Tim Flannery and Scandinavian media leader Erik Rasmussen. Members include Sir Richard Branson, eminent scientists Professor James Lovelock, Sir Crispin Tickell and global business leaders.
Rendall presented his communications plan at a press conference in Copenhagen and is currently designing the site. “The core will be web based communications leading to mobile", says Rendall (pictured, second from left). “The first stage will be to open dialogue between the councillors and the rest of the world. Later stages include a game, animations and interactive models that will demonstrate how the world is responding. The main objective is to ensue that the burden of greenhouse gasses is kept below the critical threshold of 450ppm in 2050. The short term aim is to gain a successful new protocol at the UN Climate Summit in Copenhagen in 2009 replacing the current Kyoto Protocol.
“We need to communicate to a world that is becoming increasingly panicked by bad news about climate change that there is a solution to the problem and it won’t break the bank to fix it,“ says Rendall.
With extensive backgrounds in filmmaking for advertising, feature film and music video, Rendall and his partner Andrew McPhail are beginning to garner serious interest in their innovative approach to content development.
“Setting up Arithmetic and mobilepictures was an exciting opportunity for both of us so it is highly rewarding to see our approach begin to bear fruit on the world stage, not to mention being involved with such a great cause,” says McPhail.


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