THE FASTER YOU GO, THE SMALLER CONDOM YOU NEED
This commercial, via agency Clemenger BBDO, Sydney is a follow up to the RTA ‘Pinkie’ spot that is currently airing. Unlike the ‘Pinkie’ spot, which spoke to the wider community, this spot has been designed to talk specifically to young guys.
Like its predecessor the implication of the ad is that if you speed - you are making up for some personal inadequacies.
The spot advertises a new product - an extra small condom - that is perfect for speeding drivers.
Account Management: Anne Gibson, Sarah Regan
Copywriter: Chris Pearce
Art Director: Baz Baker / Pic Andrews
Media: Jordaan Knaap, Customedia
Print production: Sean Elvin
TV Producers: Denise McKeon, Laura O’Connor
Account Planner: Gillian McNaughton / Taz Bareham